The Influence of the Corporate Social Responsibility Program on the Corporate Image of Bank Mega Syariah

Authors

  • Nur Wanita Universitas Islam Negeri Datokarama Palu, Indonesia
  • Raodha Nurul Famila Koy Universitas Islam Negeri Datokarama Palu, Indonesia
  • Noval Noval Universitas Islam Negeri Datokarama Palu, Indonesia https://orcid.org/0000-0001-7821-9393

DOI:

https://doi.org/10.24256/kharaj.v4i2.3036

Keywords:

Corporate Social Responsibility, Corporate Image

Abstract

The purpose of this study was to examine the effect of the Corporate Social Responsibility Program on the corporate image of Bank Mega Syariah. This study uses a quantitative approach. The sample in this study were customers who received the Corporate Social Responsibility program at Bank Mega Syariah KC. Palu, which amounted to 30 people, the sampling technique used a saturated sample. Data collection techniques were carried out through observation, interviews and questionnaires. The analysis method uses simple linear regression with SPSS 23 software tools. Based on the results of the analysis, it is known that Corporate Social Responsibility has a significant and positive relationship with the Corporate Image of Bank Mega Syariah. This means that the more often Bank Mega Syariah conducts Corporate Social Responsibility programs, the company's corporate image will also be better.

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Published

2022-12-30

How to Cite

Wanita, N., Famila Koy, R. N., & Noval, N. (2022). The Influence of the Corporate Social Responsibility Program on the Corporate Image of Bank Mega Syariah. Al-Kharaj: Journal of Islamic Economic and Business, 4(2). https://doi.org/10.24256/kharaj.v4i2.3036

Issue

Vol. 4 No. 2 (2022)

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Articles

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