Service Strategy Of RSUD Brigjend H. Hasan Basry Kandangan To Health Insurance Customers After The Pandemic

Authors

  • Faqih El Wafa Universitas Islam Negeri Antasari Banjarmasin, Indonesia https://orcid.org/0000-0002-9157-1567
  • Mariam Mariam Universitas Islam Negeri Antasari Banjarmasin, Indonesia
  • Faridah Faridah Universitas Islam Negeri Antasari Banjarmasin, Indonesia

DOI:

https://doi.org/10.24256/kharaj.v5i3.4105

Keywords:

Service Strategy, Health Insurance, Post-Pandemic

Abstract

This researcher departed from the increasing number of health insurance customers in treatment at RSUD Brigjend H. Hasan Basry Kandangan. Therefore, RSUD Brigjend H. Hasan Basry Kandangan acts as a good service provider to provide trust to customers. This study aimed to determine the health customer service strategy used by RSUD Brigjend H. Hasan Basry Kandangan in delivering services per service standards and Islamic principles. This research is field research with a qualitative approach. Therefore, to collect data, interview techniques are used directly with informants. After conducting research, the author describes, describes, and analyzes the data obtained from informants regarding service strategies and the application of Islamic service principles. The result of this research is that the service strategy used by Brigjend H. Hasan Basry Kandangan Hospital follows the service standards of regional public hospitals by using the dimensions of the promised service. The service from the Islamic perspective has been applied following the principles of Islamic service and the Fatwa of the National Sharia Council - Indonesian Ulema Council (DSN-MUI) Number 107/DSN-MUI/X/2016

References

Cahyadi, A. (2007). Antara Kepuasan Pasien dan Kualitas Pelayanan Rumah Sakit di Indonesia. Rineka Cipta.

Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56(3), 55–68.

Faisal, S. (1981). Metode Pengumpulan Dan Teknik Analisis Data. Andi Offset.

Hardiyansyah. (2011). Kualitas pelayanan Publik: Konsep, Dimensi, Indikator dan Implementasinya. Gava Media.

Kasmir. (2008). Etika Customer Service. RajaGrafindo Persada.

Moenir, H. A. S. (2016). Manajemen Pelayanan Umum di Indonesia. Bumi Aksara.

Nasution, J. (2018). Strategi Peningkatan Mutu Pelayanan di Rumah Sakit Umum Padangsidimpuan. At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 4(1), 68–81.

Nurhadi. (2020). Konsep Pelayanan Perspektif Ekonomi Syariah. EkBis: Jurnal Ekonomi Dan Bisnis, 2(2), 137–150.

Parasuraman, A. P., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1). https://www.researchgate.net/publication/225083802_SERVQUAL_A_multiple-_Item_Scale_for_measuring_consumer_perceptions_of_service_quality

Rahmadi. (2011). Pengantar Metodologi Penelitian. Antasari Press.

Ramadhan, M. A. (2020). Strategi Rumah Sakit Adnaan WD Dalam Memberikan Pelayana Terhadap Pasien Selama Masa Pandemi [Skripsi]. UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU.

Sesunan, R. I. P., & Sulistiadi, W. (2022). Telemedicine sebagai Strategi Pelayanan Rumah Sakit pada Era Pandemi COVID-19. Jurnal Pendidikan Tambusai, 6(2).

Sevilla, C. G. (1993). Pengantar Metode Penelitian. UI-Press.

Sinambela, L. P. (2006). Reformasi Pelayanan Publik: Teori, Kebijakan, dan Implementasi. Bumi Aksara. https://opac.perpusnas.go.id/DetailOpac.aspx?id=555844

Tjiptono, F. (2014). Pemasaran Jasa (Prinsip, Penerapan, dan Penelitian). Andi Offset.

Downloads

Published

2023-09-23

How to Cite

El Wafa, F., Mariam, M., & Faridah, F. (2023). Service Strategy Of RSUD Brigjend H. Hasan Basry Kandangan To Health Insurance Customers After The Pandemic. Al-Kharaj: Journal of Islamic Economic and Business, 5(3). https://doi.org/10.24256/kharaj.v5i3.4105

Issue

Section

Articles

Citation Check

Similar Articles

<< < > >> 

You may also start an advanced similarity search for this article.