Intan Melinda, Rahmad Solling Hamid and Edi Maszudi (2025) “The Role of Interaction, Entertainment, and Customization in Increasing Brand Engagement and Brand Loyalty of Skintific Students on TikTok”, Al-Kharaj: Journal of Islamic Economic and Business, 7(3). doi: 10.24256/kharaj.v7i3.7855.