Pengaruh Corporate Identity terhadap Keputusan Menggunakan Produk Simpanan Mudharabah Khusus Pelajar di Baitul Maal Wat Tamwil (BMT) Madani

Authors

  • Fitriyah Ningsih Universitas Negeri Surabaya, Indonesia
  • Prayudi Setiawan Prabowo Universitas Negeri Surabaya, Indonesia

DOI:

https://doi.org/10.24256/joins.v5i1.3357

Keywords:

Corporate Identity, Decisions, Savings Products, Mudharabah, BMT

Abstract

The purpose of this study was to analyze whether there is an influence between Corporate Identity on the decision to use mudharabah savings products specifically for students in BMT Madani Sepanjang, Sidoarjo. This type of research is associative quantitative. The population used as many as 400 people, while the sample used as many as 200, the determination of the data using the Non Probability Sampling technique. The data collection method using  interview, observation and questionnaire. The data analysis method uses simple linear analysis. The results obtained indicate that there is a positive and significant influence between Corporate Identity on the decision to use mudharabah savings products specifically for students. The influence of the Corporate Identity variable on the decision variable is 36.8%, while 63.2% is influenced by other variables.

References

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Issue

Vol. 5 No. 1 (2022): JUNI

Section

Articles

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