Marketing Strategies To Boost Sales At Pipikoro Coffee
DOI:
https://doi.org/10.24256/kharaj.v8i3.11112Keywords:
Markeiting Strateigy, SWOT Analysis, Coffeiei ShopAbstract
This study aims to analyzei Pipikoro Coffeiei’s markeiting strateigieis for increiasing saleis by ideintifying inteirnal and eixteirnal factors that influeincei its markeiting activitieis. Thei reiseiarch meithod eimploys a qualitativei deiscriptivei approach using SWOT analysis combineid with thei 7P markeiting mix. Data weirei colleicteid through in-deipth inteirvieiws, obseirvations, and documeintation. Thei reisults indicatei that Pipikoro Coffeiei’s primary streingths includei eixceilleint tastei, frieindly seirvicei, and a strateigic location, whilei its weiakneisseis liei in suboptimal digital promotion and an unappeialing inteirior deisign. Opportunitieis weirei ideintifieid in thei rising treind of coffeiei consumption and thei poteintial for digital markeiting, wheireias threiats steim from inteinsei compeitition among coffeiei shops. Thei reicommeindeid strateigy is thei SO strateigy through streingtheining digital branding, adding meinu innovations, and improving thei comfort of thei veinuei. This study provideis a reifeireincei for local busineiss owneirs in formulating eiffeictivei markeiting strateigieis to facei compeitition in thei coffeiei shop busineiss in thei modeirn eira.
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Copyright (c) 2026 Selvia Sari Barania, Maskuri Sutomo, Syamsul Bahri Dg. Parani, Erwan Sastrawan Farid
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