The Critical Role of Cultural Perception, Social Perception, and Social Safety on Altruistic Behaviour Among Bandung Residents: Resident Commitment and Life Satisfaction as Mediators
DOI:
https://doi.org/10.24256/kharaj.v8i3.11990Keywords:
Cultural perception, social perception, social trust, social safety, resident commitment, life satisfaction, altruistic behaviourAbstract
This study aims to analyze the influence of cultural perception, social perception, social trust, and social safety on altruistic behavior through resident commitment and life satisfaction in the residents of the city of Bandung. This research is based on social exchange theory and subjective well-being theory to explain how citizens' perception of the social and cultural environment affects altruistic behavior. The study used a survey method with a quantitative approach involving 148 residents of the city of Bandung. Data was collected through questionnaires and analyzed using partial least squares structural equation modeling. The results showed that resident commitment was proven to mediate the influence of cultural perception, social perception, and social safety on altruistic behavior, while life satisfaction mediated the influence of social safety on altruistic behavior. The novelty of this research lies in the development of a conceptual model based on social exchange theory through the replacement of the dimensions of economic perception, environmental perception, and infrastructure perception with social trust and social safety, as well as the addition of life satisfaction as a mediating variable adopted from subjective well-being theory. The results of this research are expected to be an input for the Bandung City government to prioritize improving social safety, followed by cultural perception, then social perception to increase altruistic behavior of Bandung City residents. The findings of this study provide an opportunity to develop a conceptual model through testing variables and other theoretical perspectives to test factors that can increase altruistic behavior.
References
Central Statistics Agency. (2021). Happiness index by province, 2021. https://www.bps.go.id
Central Statistics Agency. (2025). West Java Province in 2025. https://jabar.bps.go.idDiener, E., Emmons, R. A., Larsen, R. J., & Griffin, S. (1985). The Satisfaction With Life Scale. Journal of Personality Assessment, 49(1), 71–75. https://doi.org/10.1207/S15327752jpa4901_13
Diener, E., & Suh, E. M. (2000). Culture And Subjective Well-Being. Mit Press.
Ernawadi, Y, 'Tourism Marketing', In Tourism Management, Ed. By Milla Syukrina Sari (Akiopedia Press, 2025), pp. 179–199
Fanani, M. Z., Nailufar, R. Y., & Warrowa, V. (2023). Students' Perception of Culture and Social Behavior in the City of Yogyakarta.
Garini, R. N., & Ernawadi, Y. (2024). Resident Perception and Altruistic Behavior as an Antecedent of Affective Commitment of Cimahi City Residents.
Hair, J. F., Astrachan, C. B., Moisescu, O. I., Radomir, L., Sarstedt, M., Vaithilingam, S., & Ringle, C. M. (2021). Executing And Interpreting Applications Of Pls-Sem: Updates For Family Business Researchers. Journal Of Family Business Strategy, 12(3), 100392.
Hardisman. (2021). Analysis of partial least square structural equation modeling (PLS-SEM). Bintang Pustaka Madani.
Hidayat, C., Hermawan, A., & Oki, D. (2024). The Influence Of Organizational Culture, Transformational Leadership On Organizational Citizenship Behaviors, And Organizational Commitment Through Employee Engagement. Indonesian Journal Of Education And Social Sciences, 3(2), 100–120. Https://Doi.Org/10.56916/Ijess.V3i2.635
Hisyam, M. I., Asteriani, F., Sofwan, M., & Wahyudi, A. (2023). A Study of Livable Cities in the City of Pekanbaru. Rabit: Journal of Technology and Information Systems Univrab, 8(1), 26–34. Https://Doi.Org/10.36341/Rabit.V8i1.2969
Homans, G. C. (1961). Social behavior: Its elementary forms. Harcourt, Brace & World.
Justwan, F., Bakker, R., & Berejikian, J. D. (2018). Measuring social trust and trusting the measure. The Social Science Journal, 55(2), 149–159. https://doi.org/10.1016/j.soscij.2017.10.001Leuwol, V. N., & Sibarani, R. P. (2020). Study of Ecotourism Development as a Forest Therapy Approach in Mangrove Forest Tourism Area, Sorong City (Vol. 6, Number 1).
Liu, Q., Zhang, J., Dong, D., & Chen, W. (2022). A Glimpse Into Social Perception In Light Of Vitality Forms. In Frontiers In Psychology (Vol. 13). Frontiers Media S.A. Https://Doi.Org/10.3389/Fpsyg.2022.823971
Maulidia, F. E., Adha, M. A., & Wahyudi, R. (2024). Mediating Role Of Brand Image In Digital Marketing And E-Wom On Islamic Bank Customer Decisions. JPS (Journal of Sharia Banking), 5(2), 265–285. Https://Doi.Org/10.46367/Jps.V5i2.1969
Nashirasanti, S., & Ernawadi, Y. (2025). Predicting Altruistic Behavior with the Predictor Resident Perceptions Through Affective Commitment of Tasikmalaya City Residents.
Pavot, W., & Diener, E. (1993). Review of the Satisfaction With Life Scale. Psychological Assessment, 5(2), 164–172.
Rahman, B., Ariyanto, E., & Sari, D. T. (2024). Analysis of Community Support for Sustainable Tourism Development. In Scientific Journal Of Reflection: Economic, Accounting, Management And Business (Vol. 7, Number 1).
Ryan, R. M., Huta, V., & Deci, E. L. (2008). Living Well: A Self-Determination Theory Perspective On Eudaimonia. Journal Of Happiness Studies, 9(1), 139–170. Https://Doi.Org/10.1007/S10902-006-9023-4
Sari, S. A. A., & Ernawadi, Y. (2024). The Influence Of Residents' Perception On Civic Virtue Through The Affective Commitment Of Jakarta Residents.
Slavich, G. M., Roos, L. G., Mengelkoch, S., Webb, C. A., Shattuck, E. C., Moriarity, D. P., & Alley, J. C. (2023). Social Safety Theory: Conceptual Foundation, Underlying Mechanisms, And Future Directions. Health Psychology Review, 17(1), 5–59. Https://Doi.Org/10.1080/17437199.2023.2171900
Tang, R., Kang, S. E., Lee, W. S., & Park, S. (2021). Influence Of Residents' Perceptions Of Tourism Development On Their Affective Commitment, Altruistic Behavior, And Civic Virtue For Community. International Journal Of Tourism Research, 23(5), 781–791. Https://Doi.Org/10.1002/Jtr.2441
Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly, 33(1), 177–195. https://www.jstor.org/stable/20650284
Zhang, B., & Liang, M. (2025). Perceived benefits, costs, and relationships on provincial doctors' inclination to participate in urban–rural medical consortia in Central China: A social exchange theory perspective. Frontiers in Public Health, 12, Article 1474164. https://doi.org/10.3389/fpubh.2024.1474164
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 Hilmi Aulia Syarifah, Yadi Ernawadi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. In line with the license, authors are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.
