The Effect of Performance Expectancy and Effort Expectancy on Purchase Intention in Wuling Electric Cars in the City of Bandung
DOI:
https://doi.org/10.24256/kharaj.v8i3.12437Keywords:
Performance Expectancy, Effort expentancy, Purchase Intention, Electric Vehicle, UTAUTAbstract
This study examines the effects of performance expectancy and effort expectancy on purchase intention toward Wuling electric cars in Bandung City. Methods: A quantitative explanatory survey used purposive sampling among 134 Bandung residents aged at least 17 years who were familiar with Wuling electric cars. Twelve indicators were measured on a five-point Likert scale and analyzed using multiple linear regression in SPSS. Results: Performance expectancy positively affected purchase intention (B = .448; β = .550; t(131) = 9.694; p < .001), as did effort expectancy (B = .391; β = .541; t(131) = 9.537; p < .001). Jointly, both predictors were significant, F(2, 131) = 89.886, p < .001, and explained 57.8% of purchase intention variance. Implications: Wuling should emphasize measurable performance benefits and reduce perceived complexity through demonstrations, charging guidance, and accessible after-sales support. The study extends UTAUT to brand-specific electric vehicle purchase intention in an Indonesian urban market.
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