Influence of Brand Image, Product Design, and Celebrity Endorsement

Authors

  • Zarkasi Zarkasi Institut Agama Islam Negeri Pontianak, Indonesia
  • Rian Ardianto Institut Agama Islam Negeri Pontianak, Indonesia
  • Ferdinandus Sampe Universitas Atma Jaya Makassar, Indonesia
  • Anis Okta Cahyaningrum Universitas Negeri Yogyakarta, Indonesia

DOI:

https://doi.org/10.24256/kharaj.v5i1.3644

Keywords:

Brand Image Product Design, Celebrities Endorsement Repurchase Intention

Abstract

This study aims to determine the effect of brand image, product design, and celebrity endorsement on the repurchase intention of consumers of soccer shoes. The object of this research is the consumer of soccer shoes in Pangandaran Regency. The sampling method of this study was an accidental sampling technique with 97 respondents. The data analysis technique was the multiple linear regression analysis with the SPSS program. The results showed that brand image has no significant effect on repurchase intention. Meanwhile, product design and celebrity endorsements have a positive effect on repurchase intention.

References

Agung, A. P., Widiati, I. A. P., & Ujian, N. M. P. (2022). Hukum bagi Selebgram yang Melakukan Periklanan Menyimpang dari Ketentuan Peraturan Perundang-Undangan. Jurnal Konstruksi Hukum, 3(2).

Ain, N., & Ratnasari, R. T. (2015). Pengaruh Citra Merek Melalui Sikap Konsumen terhadap Niat Beli Ulang pada Produk Busana Muslim Zoya di Surabaya. Jurnal Ekonomi Syariah Teori Dan Terapan, 2(7).

Alexi, M. (2017). Pengaruh Brand Image dan Product Design terhadap Purchase Decision dan Repurchase Intention pada Produk Sepatu Futsal Merek Specs Di Kota Pekanbaru. JOM Fekon, 4(1).

Amalia, E., & Nurseto, S. (2019). Pengaruh Harga Dan Citra Merek terhadap Keputusan Pembelian Smartphone Samsung (Studi pada Pengguna Smartphone Samsung Di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 8(4).

Anandita, Afri, D., Rusdan, H., & Rinuastuti, Baiq, H. (2019). Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian Produk Sepatu Futsal Specs Di Lingkungan Karang Taruna Mataram. Journal of Chemical Information and Modeling, 53(9).

Aquinia, A., & Soliha, E. (2020). The Effect Of Brand Equity Dimensions On Repurchase Intention.Diponegoro International Journal of Business, 3(2).

Bastian, D. A. (2014). Analisa Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) terhadap Loyalitas Merek (Brand Loyalty) PT. Ades Alfindo Putra Setia. Jurnal Manajemen Pemasaran Petra, 2(1).

Bhakuni, P., Rajput, S., Sharma, B. K., & Bhakar, S. S. (2021). Relationship Between Brand Image And Store Image As Drivers Of Repurchase Intention In Apparel Stores. Gurukul Business Review, 17(1).

Chiquita, F. (2021). Pengaruh Kepemilikan Manajerial, Kepemilikan Institusional, Asimetri Informasi, Leverage, dan Profitabilitas terhadap Praktik Manajemen Laba pada Perusahaan Manufaktur yang Terdaftar Di Bursa Efek Indonesia Periode 2017-2019. Universitas Tarumanegara.

Domfeh, H. A., Kusi, L. Y., Nyarku, K. M., & Ofori, H. (2018). The Mediating Effect of Customer Satisfaction in the Predictive Relation between Celebrity Advertising and Purchase Intentions in Telecom Industry in Ghana: University Students’ Perspective. International Journal of Business and Management Invention (IJBMI), 7(3).

Ferdinand, A. (2002). Pengembangan Minat Beli Merek Ekstensi. Badan Penerbit Universitas Diponegoro.

Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010). The Effects of Website Design on Purchase Intention In Online Shopping: The Mediating Role of Trust and The Moderating Role of Culture. International Journal of Electronic Business, 8(4/5).

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Universitas Diponegoro.

Kurniadi, W., Lotte, L. N. A., Cakranegara, P. A., Sampe, F., & Yusuf, M. (2022). HANAN WEDDING PLANNER'S MARKETING COMMUNICATION STRATEGY FOR INCREASING SALES IN THE COVID-19 PANDEMIC ERA ON THE TIKTOK APP. Jurnal Ekonomi, 11(03), 1359-1364.

Herawati, A. F., Yusuf, M., Cakranegara, P. A., Sampe, F., & Haryono, A. (2022). Social Media Marketing In The Promotion Of Incubator Business Programs. Jurnal Darma Agung, 30(2), 623-633.

Hardilawati, W. L., Binangkit, I. D., & Perdana, R. (2019). Endorsement: Media Pemasaran Masa Kini. JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 7(1).

Hardiyantoro, N. R., & Hartono, M. (2015). Sistem Pembinaan Futsal Di Bawah Usia 13 Tahun Di Club Futsal Se Kabupaten Pangandaran Tahun 2013. Journal of Physical Education, Sport, Health and Recreation, 4(11).

Homburg, C., Schwemmle, M., & Kuehnl, C. (2015). New Product Design: Concept, Measurement, And Consequences. Journal of Marketing, 79(3).

Huang, L. C., Gao, M., & Hsu, P. F. (2019). A Study on The Effect of Brand Image on Perceived Value and Repurchase Intention In Ecotourism Industry. Ekoloji, 28(107).

Huang, Y. C., & Liu, C. H. (2020). Buffering Effects of Brand Perception to Behavioral Intention - Evidence of China Airlines. Research in Transportation Business and Management, 37.

Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Unitomo Press.

Ismayanti, N. M. A., & Santika, I. W. (2017). Pengaruh Celebrity Endorser, Brand Image, Kualitas Produk terhadap Niat Beli Sepatu Olahraga Nike Di Kota Denpasar. E-Journal Manajemen Unud, 6(10).

Jaiz, M. (2013). Dasar-Dasar Sebuah Periklanan. In Ilmu Komunikasi.

Khan, M. M., Memon, Z., & Kumar, S. (2019). Celebrity Endorsement and Purchase Intentions: The Role of Perceived Quality and Brand Loyalty. Market Forces College of Management Sciences, 14(2).

Khoa, B. T., Nguyen, T. D., & Nguyen, V. T. T. (2020). Factors Affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products. Journal of Distribution Science, 18(2).

Khotimah, C., Suharyono, S., & Hidayat, K. (2016). Pengaruh Relationship Marketing Dan Brand Image Terhadap Kepuasan Dan Loyalitas Pelanggan (Survei Terhadap Pelanggan Indihome PT. Telkom, Tbk. Sto Klojen Malang). Brawijaya University.

Kotler, P., & Keller, K. L. (2016). A Framework for Marketing Management. In Marketing Management.

Lenti, M., Beni, S., Sadewo, Y. D., & Usman. (2020). Strategi Diferensiasi Produk Line Untuk Menarik Minat Konsumen. Business, Economics and Entrepreneurship, 2(2).

Listyawati, I. H. (2016). Peran Penting Promosi dan Desain Produk Dalam Membangun Minat Beli Konsumen. JBMA, 3(1).

Misra, S. K., Mehra, P., & Kaur, B. (2019). Factors Influencing Consumer Choice of Celebrity Endorsements and Their Consequent Effect on Purchase Decision. International Journal on Emerging Technologies, 10(2).

Natalia, S. (2016). Analisa Prediksi/Penilai Efektivitas Penggunaan Selebritis sebagai Brand Endorser untuk Membangun Brand Image (Studi Kasus Iklan The Face Shop). Jurnal Strategi Pemasaran, 1(1).

Nugroho, S. (2020). Industri Olahraga. UNY Press.

Pane, B. S. (2015). Peranan Olahraga dalam Meningkatkan Kesehatan. Jurnal Pengabdian Kepada Masyarakat, 21(79).

Paramita, C., Wulandari, G. A., Maridelana, V. P., Safitri, R. N., & Maliki, Y. A. (2021). The Effect of Product Knowledge, Price, and Product Design on Batik Banyuwangi Repurchase Intention. Journal of International Conference Proceedings (JICP).

Pardede, R., & Haryadi, T. Y. (2017). Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian Konsumen yang Dimediasi Kepuasan Konsumen. Journal of Business & Applied Management, 10(1).

Peter, O., & Olson, J. C. (1996). Consumer Behavior and Strategic Management. Erlangga. Ponggeng, A. Y., & Mulia, D. (2020). The Influence of Trailers , Word of Mouth (WOM), Film Quality and Movie Stars on the Interest of Watching (Repurchase Intention) National Films. International Journal of Innovative Science and Research Technology, 5(11).

Pratiwi, A. L. (2016). Pengaruh Penggunaan Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram (Studi pada Mahasiswa Fakultas Dakwah & Komunikasi). Manajemen Islami, 12(5).

Priyono, B. (2012). Pengembangan Pembangunan Industri Keolahragaan Berdasarkan Pendekatan Pengaturan Manajemen Pengelolaan Kegiatan Olahraga. Jurnal Media Ilmu Keolahragaan Indonesia, 2(2).

Ramadhan, M. A. F. (2020). Pengaruh Citra Merek, Kepercayaan, Dan Komitmen terhadap Loyalitas Pelanggan Aplikasi Transportasi Online Gojek Di Kota Malang. Jurnal Ilmu Manajemen (JIMMU), 4(2).

Royan, F. M. (2004). Marketing Celebrities. In Google Book.

Schiffman, L., O’Cass, A., Paladino, A., & Carlson, J. (2013). Consumer Behavior. Pearson Higher Education.

Shalehah, A., Trisno, I. L. O., Moslehpour, M., & Lin Cor, P. K. (2019). The Effect of Korean Beauty Product Characteristics on Brand Loyalty and Customer Repurchase Intention In Indonesia. 16th International Conference on Service Systems and Service Management, ICSSSM 2019.

Shimp, T. A. (2014). Komunikasi Pemasaran Terpadu dalam periklanan dan Promosi. Komunikasi Pemasaran Terpadu Dalam Periklanan Dan Promosi., 53(9).

Sopiah, E. M. S. (2016). Salesmanship (Kepenjualan). In Perilaku Konsumen.

Sugiyono. (2017). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, Kombinasi dan Research & Development). CV Alfabeta.

Thamrin, A., & Tantri, F. (2012). Manajemen Pemasaran. Raja Grafindo Persada.

Widyasari, K. A., & Suparna, G. (2022). The Role of Brand Image in Mediating the Effect of Celebrity Endorsers on Repurchase Intention. European Journal of Business and Management Research, 7(3).

Yulianto, P. F. (2018). Sepak Bola dalam Industri Olahraga. Seminar Nasional Ilmu Keolahragaan UNIPMA, 1(1).

Yusuf, M., & Matiin, N. (2022). ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS. International Journal of Economics and Management Research, 1(3), 177-182.

Yusuf, M., Sutrisno, S., Putri, P. A. N., Asir, M., & Cakranegara, P. A. (2022). Prospek Penggunaan E-Commerce Terhadap Profitabilitas Dan Kemudahan Pelayanan Konsumen: Literature Review. Jurnal Darma Agung, 30(1), 786-801.

Yusuf, M., Saiyed, R., & Sahala, J. (2022, December). Swot Analysis in Making Relationship Marketing Program. In Proceeding of The International Conference on Economics and Business (Vol. 1, No. 2, pp. 573-588).

Yusuf, M., & Matiin, N. (2022). ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS. International Journal of Economics and Management Research, 1(3), 177-182.

Yusuf, M., Betty, H., & Sihombing, M. (2022). The Effect of Product and Service Quality on Consumer Loyalty at Palopo Minimarkets. December. https://doi.org/10.24042/febi.v7i2.14430

Zeng, F., Hu, Z., Chen, R., & Yang, Z. (2009). Determinants of Online Service Satisfaction and Their Impacts on Behavioral Intentions. Total Quality Management and Business Excellence, 20(9).

Downloads

Published

2023-03-05

How to Cite

Zarkasi, Z., Ardianto, R., Sampe, F., & Cahyaningrum, A. O. (2023). Influence of Brand Image, Product Design, and Celebrity Endorsement. Al-Kharaj: Journal of Islamic Economic and Business, 5(1). https://doi.org/10.24256/kharaj.v5i1.3644

Issue

Vol. 5 No. 1 (2023)

Section

Articles

Citation Check

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. In line with the license, authors are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.

Similar Articles

> >> 

You may also start an advanced similarity search for this article.