The Impact of Price And Social Media on Buying Decisions

Authors

  • Frans Sudirjo Universitas 17 Agustus 1945 Semarang, Indonesia
  • Dian Artanti Arubusman Institut Transportasi dan Logistik Trisakti, Indonesia
  • Josua Sahala Universitas Timor, Indonesia
  • Edhie Budi Setiawan Institut Transportasi dan Logistik Trisakti, Indonesia
  • Zaenal Abidin Institut Transportasi dan Logistik Trisakti, Indonesia

DOI:

https://doi.org/10.24256/kharaj.v5i2.3920

Keywords:

Consistency, Program and Implementation of activities, Planning and Budgeting

Abstract

The goal of this study was to ascertain how consumer purchasing choices at Warung Selasih Kadungora Garut were influenced by price, café ambiance, and social media. In this study, data were gathered using the Accidental Sampling technique using a questionnaire with 91 respondents. The research used a quantitative approach together with a descriptive examination of case studies. Data analysis used normality tests, multicollinearity tests, heteroscedasticity tests, autocorrelation tests utilizing Durbin Watson tests, and hypothesis testing to identify which variables had a meaningful link. Validity and reliability tests were applied to data instruments. The partial t-test produced a tcount price variable of 0.867 1973 and a significant value of 0.242 > 0.05, showing that the test was not significant. Then, Ho is approved while Ha is turned down. A significant value was 0.342 > 0.05, suggesting that the cafe atmosphere variable is not significant. The cafe atmosphere variable received 15 tcount from the t-test (partial) computation, and it was 0.834 1.873. Additionally, the social media variables obtained from the partial t-test calculation produced the values 6.174> 1.873 for the tcount social media variables and a significant value of 0.000 0.05, indicating significant.

Author Biography

Zaenal Abidin, Institut Transportasi dan Logistik Trisakti

The Impact of Price And Social Media on Buying Decisions

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Published

2023-06-28

How to Cite

Sudirjo, F., Arubusman, D. A., Sahala, J., Setiawan, E. B., & Abidin, Z. (2023). The Impact of Price And Social Media on Buying Decisions. Al-Kharaj: Journal of Islamic Economic and Business, 5(2). https://doi.org/10.24256/kharaj.v5i2.3920

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Vol. 5 No. 2 (2023)

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