The Influence Of Tourism Product, Service Quality, And Authenticity On Revisit Intention Moderated By Cultural Spirituality In Tana Toa Village
DOI:
https://doi.org/10.24256/kharaj.v7i4.8188Keywords:
Tourism Product, Service Quality, Authenticity, Cultural SpiritualityAbstract
This study analyzes the influence of tourism products, service quality, and authenticity on domestic tourists’ revisit intention in Tana Toa Tourism Village, Bulukumba, South Sulawesi, with spirituality as a moderating variable. Tana Toa represents the Kajang indigenous community that upholds the kamase-masea philosophy and Pasang ri Kajang customary law, making it a spiritually unique destination rooted in local wisdom. Using a mixed-methods sequential explanatory design, quantitative data were obtained from 295 domestic tourists and analyzed through PLS-SEM, while qualitative insights were drawn from in-depth interviews with key informants. Findings reveal that tourism products, service quality, and authenticity significantly affect revisit intention. Spirituality moderates the relationship between authenticity and revisit intention, but not between tourism products or service quality and revisit intention. The study’s novelty lies in integrating indigenous spirituality as a moderating variable in cultural tourism research. Practically, the findings emphasize the importance of cultural–spiritual narratives as unique selling propositions that strengthen Tana Toa’s tourism sustainability.
References
Abdou, A. H., Abo, S., Mohamed, K., Jukhayer, A., & Alarjani, N. (2022). Modeling the relationship between perceived service quality, tourist satisfaction, and tourists’ behavioral intentions amid COVID-19 pandemic: Evidence of yoga tourists’ perspectives. Frontiers in Psychology, 13, 1–18. https://doi.org/10.3389/fpsyg.2022.1003650
Ahmed, M. (2023). Destination image and revisit intention: The case of tourism in Egypt. PASOS Revista de Turismo y Patrimonio Cultural, 21(4), 681–697. https://doi.org/10.25145/j.pasos.2023.21.047
Alamineh, G. A., Hussein, J. W., Mulu, Y. E., & Taddesse, B. (2023). The Negative Cultural Impact of Tourism and Its Implication on Sustainable Development in Amhara Regional State. Cogent Arts and Humanities, 10(1). https://doi.org/10.1080/23311983.2023.2224597
Amirullah, Amirullah; Ridha, Muh. Rasyid; Wati, Fitra Widya; Kabubu, Rusmala Dewi; Sumardhin, O. (2025). Nilai-Nilai Pembelajaran Sejarah Masyarakat Adat Kajang: Studi Etnografi Nilai Falsafah Pasang ri Kajang. Jambura History and Culture Journal, 7(2), 138–153. https://doi.org/10.37905/jhcj.v7i2.31791
Andiani, N. D., Arismayanti, N. K., Sani, E. F. A., & Wiarti, L. Y. (2022). Jurnal Kajian Bali. Journal of Bali Studies, 11(2), 370–386.
Astriecia, A., & Julianto, D. (2024). Pengaruh atraksi budaya dan pengalaman otentik terhadap loyalitas wisatawan. Jurnal Kepariwisataan Indonesia, 18(1), 55–68.
Budovich, L. S. (2023). The impact of religious tourism on the economy and tourism industry. HTS Teologiese Studies / Theological Studies, 79(1), 1–7. https://doi.org/10.4102/HTS.V79I1.8607
Cooper, C. (2021). Essentials of Tourism. Pearson Education.
Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications.
Cuesta-Valiño, P., Bolifa, F., & Núñez-Barriopedro, E. (2020). Sustainable, smart and muslim-friendly tourist destinations. Sustainability (Switzerland), 12(5), 1–13. https://doi.org/10.3390/su12051778
Ghozali, I. (2018). Aplikasi analisis multivariat dengan program IBM SPSS (Edisi). Badan Penerbit Universitas Diponegoro.
Gunawan, R. B., Supriadi, B., & Risfandini, A. (2024). Strategi pengembangan pariwisata Muslim friendly di Kota Pasuruan. Al Khidma: Jurnal Pengabdian Masyarakat, 4(2), 98–111. https://doi.org/10.35931/ak.v4i2.4154
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Springer. https://doi.org/10.1007/978-3-030-80519-7
Karakan, H. I., & Birdir, K. (2023). Revisit Intention: A Key Concept in Tourism. International Theory, Research and Reviews in Social, Human and Administrative Sciences, 11(1), 1–14.
Lestari, N. P. (2021). Kualitas layanan berbasis komunitas dan pengaruhnya terhadap loyalitas wisatawan di Bali. Jurnal Kepariwisataan Nusantara, 10(2), 77–91.
Lin, M. (2024). Understanding the Influencing Factors of Tourists’ Revisit Intention in Traditional Villages. Heliyon, 10(15), e35029.
Moleong, L. (2017). Metode Penelitian Kualitatif (1st ed.). PT. Remaja Rosdakarya.
Ogbeibu, S., Gaskin, J., & Hughes, M. (2021). Leveraging {STARA} competencies and green creativity to boost green organisational innovative evidence: A praxis for sustainable development. Business Strategy and the Environment, 30(5), 2421–2440. https://doi.org/10.1002/bse.2754
Prasetyo, A. D. (2024). Peran autentisitas pengalaman wisata dalam meningkatkan kepuasan dan niat kunjungan ulang. Jurnal Pariwisata Dan Budaya, 9(1), 33–47.
Prasojo, M. A. (2023). Pengaruh kualitas produk wisata dan pelayanan terhadap kepuasan serta niat berkunjung kembali wisatawan. Jurnal Pariwisata Dan Ekonomi Kreatif, 6(1), 45–56.
Putra, I. G. W., Maba, W., Widnyana, I. K., & Sudiana, A. A. K. (2021). the Management Model of Masceti Pura Temple Area in Bali As a Spiritual Tourism Destination Based on Local Wisdom. International Journal of Research -GRANTHAALAYAH, 9(2), 291–298. https://doi.org/10.29121/granthaalayah.v9.i2.2021.3653
Rahman, A., & Nugroho, Y. (2020). Pengembangan destinasi wisata berbasis kearifan lokal: Pendekatan pengalaman wisata otentik. Jurnal Pariwisata Indonesia.
Risfandini, A., Yulianto, I., & Wan-Zainal-Shukri, W. H. (2023). Local Community Empowerment for Sustainable Tourism Development: A Case Study of Edelweiss Park Wonokitri Village. International Journal of Sustainable Development and Planning, 18(11), 3617–3623. https://doi.org/10.18280/ijsdp.181127
Rosli, N. A., Zainuddin, Z., Yusoff, Y. M., Muhammad, Z., & Saputra, J. (2023). Investigating the effect of destination image on revisit intention through tourist satisfaction in Laguna Redang Island Resort, Terengganu. International Journal of Advanced and Applied Sciences, 10(6), 17–27. https://doi.org/10.21833/ijaas.2023.06.003
Saniah, H., Novarlia, I., & Sukirman, O. (2024). The Role of Authenticity in Interest in Revisiting the TMII Central Java Point. Jurnal Pariwisata PaRAMA, 5(3), 248–258.
Sari, S. L., & Burhanudin, B. (2023). Emotional Experience and Conative Loyalty: The Mediating Role of Revisit Intention. Jurnal Manajemen Dan Kewirausahaan, 11(1), 40–48. https://doi.org/10.26905/jmdk.v11i1.10194
Uslu, A. (2020). The relationship of service quality dimensions of restaurant enterprises with satisfaction, behavioural intention, eWOM, and the moderating effect of atmosphere. Tourism and Management Studies, 16(3), 23–35. https://doi.org/10.18089/tms.2020.160303
Utama, I. P. H. B., & Giantari, I. G. A. K. (2020). PERAN CITRA DESTINASI MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BERKUNJUNG KEMBALI WISATAWAN (Studi Pada Obyek Wisata Taman Edelweis Bali). E-Jurnal Manajemen Universitas Udayana, 9(4), 1230. https://doi.org/10.24843/ejmunud.2020.v09.i04.p01
Wibisono, M. R., & Arifiansyah, R. (2024). Pengaruh E-Wom, Citra Destinasi, dan Persepsi Harga Terhadap Keputusan Berkunjung di Taman Mini Indonesia Indah. Jurnal Manajemen Perhotelan Dan Pariwisata, 7(1), 67–78. https://doi.org/10.23887/jmpp.v7i1.76082
Yuliana, R., & Rinwantin, R. (2025). Pengaruh ServQual terhadap eWOM melalui trust dan e-satisfaction online merchant. Jurnal Visi Manajemen, 11, 26–40.
Zulfiqar, U., Abbas, A. F., Aman-Ullah, A., & Mehmood, W. (2024). A Bibliometric and Visual Analysis of Revisit Intention Research in Hospitality and Tourism. Journal of Tourism Futures, 1–29.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2025 fairuz hisana, Titien Damayanti, Lukia Zuraida
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. In line with the license, authors are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.
