Yudhyani, E. and Sukirman 2025. An Analysis of the Effectiveness of TikTok Video Content in Increasing Customer Engagement (A Study on Fashion MSMEs in Samarinda). Al-Kharaj: Journal of Islamic Economic and Business. 7, 4 (Oct. 2025). DOI:https://doi.org/10.24256/kharaj.v7i4.8078.