Dela Aprilia and Zaenul Muttaqien 2025. The Influence of Price (VAT) and Brand Image on Purchase Decisions of Scarlett Skincare Products in TikTok Shop through Consumer Trust as a Mediating Variable among Generation Z in Indonesia. Al-Kharaj: Journal of Islamic Economic and Business. 7, 4 (Nov. 2025). DOI:https://doi.org/10.24256/kharaj.v7i4.8405.