Nola Rahma Alhamda and Anita Sumelvia Dewi 2026. Product Innovation and Halal Lifestyle Identity: An Ethnographic Study of the Sharia Marketing Strategy of Swarnabhumi Batik Ecoprint MSMEs in the ISEF Event. Al-Kharaj: Journal of Islamic Economic and Business. 8, 1 (Mar. 2026). DOI:https://doi.org/10.24256/kharaj.v8i1.9258.