Ayatullah Hamzah Al Hasani and Toni Tri Susanto 2026. Talent Is Not Enough: Analysis of Marketing Factors on the Popularity and Persistence of Indonesian Idol Alumni. Al-Kharaj: Journal of Islamic Economic and Business. 8, 3 (Jul. 2026). DOI:https://doi.org/10.24256/kharaj.v8i3.11591.