Azis, R. N., Alfitman, & Besra, E. (2025). From Flash Sales to Feelings: The Mediating Role of Positive Emotion in Impulsive buying on TikTok Shop Live Streaming : Survey on Z Generation in Bandung . Al-Kharaj: Journal of Islamic Economic and Business, 7(2). https://doi.org/10.24256/kharaj.v7i2.7609