Enike Tje Yustin Dima, Agnes Susanti Indrawati, & Maximilianus Paulus Jati Gamatara. (2026). Innovation And Branding Strategy Of Local Food MSMES To Increase Competitiveness In Kupang City. Al-Kharaj: Journal of Islamic Economic and Business, 8(1). https://doi.org/10.24256/kharaj.v8i1.9674