Kariani, N. N. K., Putu Indah Rahmawati, & Komang Endrawan Sumadi Putra. (2026). The Mediating Role of Brand Image in the Relationship Between Word of Mouth, Product Quality, and Purchase Decisions of Citra Hand and Body Lotion . Al-Kharaj: Journal of Islamic Economic and Business, 8(2). https://doi.org/10.24256/kharaj.v8i2.11041