NOLA RAHMA ALHAMDA; ANITA SUMELVIA DEWI. Product Innovation and Halal Lifestyle Identity: An Ethnographic Study of the Sharia Marketing Strategy of Swarnabhumi Batik Ecoprint MSMEs in the ISEF Event. Al-Kharaj: Journal of Islamic Economic and Business, [S. l.], v. 8, n. 1, 2026. DOI: 10.24256/kharaj.v8i1.9258. Disponível em: https://ejournal.iainpalopo.ac.id/index.php/alkharaj/article/view/9258. Acesso em: 3 mar. 2026.