ROHADATUL AISY; AKHMAD SAUFI. The Influence of Korean Wave, E-WOM, and Brand Awareness on Purchase Interest of Korean Skincare Products Brand Innisfree Among Gen Z. Al-Kharaj: Journal of Islamic Economic and Business, [S. l.], v. 8, n. 1, 2026. DOI: 10.24256/kharaj.v8i1.9372. Disponível em: https://ejournal.iainpalopo.ac.id/index.php/alkharaj/article/view/9372. Acesso em: 2 feb. 2026.