FITRAH, Fitrah Rianti; SUHARDI M. ANWAR; MUHAMMAD AQSA. The Influence of Advertising Personalization and Trust on Retail Purchase Decisions Through Gen Z Consumer Engagement in Palopo City. Al-Kharaj: Journal of Islamic Economic and Business, [S. l.], v. 8, n. 2, 2026. DOI: 10.24256/kharaj.v8i2.10129. Disponível em: https://ejournal.iainpalopo.ac.id/index.php/alkharaj/article/view/10129. Acesso em: 13 may. 2026.