KARIANI, Ni Nengah Kariani; PUTU INDAH RAHMAWATI; KOMANG ENDRAWAN SUMADI PUTRA. The Mediating Role of Brand Image in the Relationship Between Word of Mouth, Product Quality, and Purchase Decisions of Citra Hand and Body Lotion . Al-Kharaj: Journal of Islamic Economic and Business, [S. l.], v. 8, n. 2, 2026. DOI: 10.24256/kharaj.v8i2.11041. Disponível em: https://ejournal.iainpalopo.ac.id/index.php/alkharaj/article/view/11041. Acesso em: 30 jun. 2026.