RENDY SETIAWAN; RADITYO PUTRO HANDRITO. The Role of Hedonic and Utilitarian Value Moderation in the Relationship Between Advertising Value and Purchase Intention: A Study of iPhone and Samsung Smartphone Consumers. Al-Kharaj: Journal of Islamic Economic and Business, [S. l.], v. 8, n. 3, 2026. DOI: 10.24256/kharaj.v8i3.11128. Disponível em: https://ejournal.iainpalopo.ac.id/index.php/alkharaj/article/view/11128. Acesso em: 18 jul. 2026.