TIRTAYASA, Safroni; MIA JUMIATI; ERISA SANDRA ANGELA; NURUL PAOJIYAH; ANNISA NURBELA. Brands as Good Deeds? Islamic Brand Personality, Credibility, Trust, and Loyalty in Halal Markets. Al-Kharaj: Journal of Islamic Economic and Business, [S. l.], v. 8, n. 4, 2026. DOI: 10.24256/kharaj.v8i4.12672. Disponível em: https://ejournal.iainpalopo.ac.id/index.php/alkharaj/article/view/12672. Acesso em: 15 nov. 2026.