Nola Rahma Alhamda, and Anita Sumelvia Dewi. 2026. “ Product Innovation and Halal Lifestyle Identity: An Ethnographic Study of the Sharia Marketing Strategy of Swarnabhumi Batik Ecoprint MSMEs in the ISEF Event”. Al-Kharaj: Journal of Islamic Economic and Business 8 (1). https://doi.org/10.24256/kharaj.v8i1.9258.