Mahmud, Ujang, Finny Ligery, Ahmad Mukhlishin, Muhammad Agus Mushodiq, and Subandi. 2026. “The Influence of Candidate Brand Personality and Islamic Marketing Concepts on Voting Behavior: Evidence from the Lampung Gubernatorial Election”. Al-Kharaj: Journal of Islamic Economic and Business 8 (2). https://doi.org/10.24256/kharaj.v8i2.9822.