safroni tirtayasa, Mia Jumiati, Erisa Sandra Angela, Nurul Paojiyah, and Annisa Nurbela, “Brands as Good Deeds? Islamic Brand Personality, Credibility, Trust, and Loyalty in Halal Markets”, al. kharaj. j. islam. econ. bus., vol. 8, no. 4, Nov. 2026.