Yudhyani, Eka, and Sukirman. “An Analysis of the Effectiveness of TikTok Video Content in Increasing Customer Engagement (A Study on Fashion MSMEs in Samarinda)”. Al-Kharaj: Journal of Islamic Economic and Business, vol. 7, no. 4, Oct. 2025, doi:10.24256/kharaj.v7i4.8078.