Rohadatul Aisy, and Akhmad Saufi. “The Influence of Korean Wave, E-WOM, and Brand Awareness on Purchase Interest of Korean Skincare Products Brand Innisfree Among Gen Z”. Al-Kharaj: Journal of Islamic Economic and Business, vol. 8, no. 1, Jan. 2026, doi:10.24256/kharaj.v8i1.9372.