Zuhroh, Imama, et al. “The Effect of Viral Marketing, Celebrity Endorser, and Brand Awareness on Purchase Decisions for Skintific Products at STIE Malangkucecwara With Trust As an Intervening Variable”. Al-Kharaj: Journal of Islamic Economic and Business, vol. 8, no. 1, Mar. 2026, doi:10.24256/kharaj.v8i1.9840.