Adinda Melisa Putri, and Akhmad Saufi. “The Influence of Influencer Marketing, Electronic Word of Mouth (e-WOM), and Brand Awareness on the Decision to Play Roblox in Mataram City”. Al-Kharaj: Journal of Islamic Economic and Business 8, no. 1 (January 27, 2026). Accessed February 2, 2026. https://ejournal.iainpalopo.ac.id/index.php/alkharaj/article/view/9371.