TRANSFORMASI DIGITAL : PEMANFAATAN ARTIFICIAL INTELLIGENCE DAN INOVASI PRODUK LAYANAN UMKM UNTUK MENARIK MINAT PELANGGAN DI ERA DIGITAL
Abstract
This research aims to determine the significant influence of Artificial Intelligence and Product Innovation by linking it to Customer Interest. This research uses a quantitative approach method using data collection techniques by distributing questionnaires and producing a sample of 100 people. Analysis of this research data uses Statistical Product and Service Solutions (SPSS 26). The research results show that Artificial Intelligence does not have a positive and significant influence on Customer Interest. These findings also show that Artificial Intelligence has a significant positive effect on Product Innovation and Product Innovation has a positive effect on Customer Interest for the MSME industry. The findings of this research also show that Customer Interest has a simultaneous influence on Artificial Intelligence and Product Innovation in the scope of Micro, Small and Medium Enterprises.
Downloads
Published
Versions
- 17-07-2024 (4)
- 17-07-2024 (3)
- 16-07-2024 (2)
- 16-07-2024 (1)
Issue
Section
Citation Check
License
Copyright (c) 2024 Ageni Trifia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who wish to publish and disseminate their papers with the Journal Of Institution And Sharia Finance shall agree to the publishing rights set by Journal Of Institution And Sharia Finance Authors understand that they shall assign publication right to as part of the process upon acceptance for publication. Authors agreed that they will transfer certain copyrights to Journal Of Institution And Sharia Finance. Consecutively, authors still retain some rights to use and share their own published articles without written permission from Journal Of Institution And Sharia Finance.
Authors granted Journal Of Institution And Sharia Finance. these following rights; (1) the right to publish and provide the manuscripts in all forms and media for the purpose of publication and dissemination, (2) the authority to enforce the rights in the manuscript, for example in the case of plagiarism or in copyright infringement.
Journal Of Institution And Sharia Finance will follow COPE’s Code of Conduct and Best Practice Guidelines for Journal Editors to protect the research results and takes allegations of any infringements, plagiarisms, ethical issues, and frauds should those issues arise. The manuscript is attributed as authors' work, and are properly identified.