TOURISM: THE EFFECT OF INTENTION AND INNOVATION ON TOURIST LOYALTY MEDIATED BY TOURISM ACCESS
DOI:
https://doi.org/10.24256/joins.v8i2.8426Keywords:
Tourist Loyalty, tourism access, product innovationAbstract
This study aims to determine the effect of tourism access and product innovation on tourist loyalty with tourist satisfaction as a mediator. The sample used in this study was 100 respondents who were tourists visiting an area. Data were collected using purposive sampling and the Partial Least Square (PLS) analysis method to determine the influence of the variables involved. The results of this study indicate whether or not access and product innovation have an effect on tourist loyalty. The better the tourism access and product innovation, the higher the tourist satisfaction, and the stronger the tourist loyalty.
References
Aziz, Z. A., Suprapto, H., Manajemen, P. S., & Yogyakarta, N. V. (2020). Pengaruh fasilitas dan pengalaman pengunjung terhadap loyalitas pengunjung yang dimediasi oleh kepuasan pengunjung (. 17(2), 8–18.
Carvache-Franco, M., Villagómez-Buele, C., Orden-Mejía, M., Carvache-Franco, W., Ricaurte-Párraga, R., Carvache-Franco, O., Poveda-Anchundia, T., & Baquerizo-Anastacio, M. (2025). Motivation, satisfaction, and loyalty to local gastronomy for tourism: A study in Montañita, Ecuador. International Journal of Gastronomy and Food Science, 41(July). https://doi.org/10.1016/j.ijgfs.2025.101245
Dai, Q., Chen, J., & Zheng, Y. (2025). Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development. Scientific Reports, 15(1), 1–15. https://doi.org/10.1038/s41598-024-84075-y
Du, J., Zheng, G., Liang, J., & Ma, Y. (2025). Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon. Plos One, 20(6 June), 1–18. https://doi.org/10.1371/journal.pone.0326333
Gupta, S. (2025). Triggering place brand loyalty: the nexus between place brand credibility, fascination and attachment. Current Issues in Tourism, 28(13), 2041–2046. https://doi.org/10.1080/13683500.2024.2339963
Hao, Y., Hasna, M. F., & Abdul Aziz, F. (2025). Destination landscape aesthetic attributes impact on tourists’ satisfaction and loyalty. Tourism Review, November. https://doi.org/10.1108/TR-08-2024-0750
Jing, Y., & Junfeng, W. (2025). The Role of Technical Attributes of Intelligent Recommendation Information in Shaping tourists’ Loyalty Intention: A Perspective of Perceived Value Under the Moderating Effect of Goal Orientation. Journal of Quality Assurance in Hospitality and Tourism, 00(00), 1–27. https://doi.org/10.1080/1528008X.2025.2520623
Kanapathipillai, K., & Mahbob, N. N. (2021). the Impact of Relationship Marketing on Customer Loyalty in the Tour and Travel Companies in Malaysia During Cov-19 Pandemic: Parallel Mediation of Social Media and Relationship Quality. European Journal of Management and Marketing Studies, 6(4), 17–47. https://doi.org/10.46827/ejmms.v6i4.1144
Keni, K., Oktora, F., & Wilson, N. (2019). The Impact of Destination Image and Perceived Quality on Tourist Loyalty in the Indonesian Tourism Industry. August, 67–75. https://doi.org/10.5220/0008488300670075
Köse, Ç. (2022). Anteseden Loyalitas Wisatawan Domestik : Peran Keterikatan dan Kepuasan Tempat *. https://doi.org/10.26466//opusjsr.1069174
Králiková, A., Kubát, P., & Ryglová, K. (2025). Happiness perception in wine tourism destinations and its impact on tourists’ satisfaction and loyalty. European Journal of Tourism Research, 39, 1–19. https://doi.org/10.54055/ejtr.v39i.3363
Lee, S., Jeon, S., & Kim, D. (2011). The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea. Tourism Management, 32(5), 1115–1124. https://doi.org/10.1016/j.tourman.2010.09.016
Lin, M. P., Lin, C. H., Llonch-Molina, N., & Marine-Roig, E. (2025). The impact of olive oil tourism on multisensory experiences and tourist loyalty. International Journal of Gastronomy and Food Science, 40(November 2024), 101195. https://doi.org/10.1016/j.ijgfs.2025.101195
Luong, T. B. (2025). Destination image and loyalty: examining satisfaction, place attachment, and perceived safety. Journal of Policy Research in Tourism, Leisure and Events, 17(3), 714–735. https://doi.org/10.1080/19407963.2023.2273557
Nasution, F. A., Ginting, P., Silalahi, A. S., & Situmorang, S. H. (2025). Attractive Inbound Marketing on Tourist Loyalty At Tourism Destination in Indonesia. Innovative Marketing, 21(2), 93–104. https://doi.org/10.21511/im.21(2).2025.08
Nguyen, H. L., & Nguyen, T. T. M. (2025). Does transformative tourism experience lead to loyalty among Vietnamese tourists? Anatolia, 36(3), 544–557. https://doi.org/10.1080/13032917.2025.2451899
Orden-Mejía, M., Carvache-Franco, M., Palomino, O., Carvache-Franco, O., Minchenkova, L., Núñez-Naranjo, A., Minchenkova, A., & Carvache-Franco, W. (2025). Motivations, Quality, and Loyalty: Keys to Sustainable Adventure Tourism in Natural Destinations. Sustainability (Switzerland), 17(13), 1–19. https://doi.org/10.3390/su17135789
Pelayanan, P. K., Dan, T., Terhadap, A., Hermanto, T. A., & Moelyati, T. A. (2010). Pengaruh kualitas pelayanan, tarif dan aksesibilitas terhadap kepuasan serta dampaknya terhadap loyalitas wisatawan pada objek wisata air terjun curup tenang bedegung muara enim 1. 4, 1–7.
Pepy Afrilian, Givara Oksafa Silvandi. 2022. “Destination Image on Tourist Loyalty Through Tourist Satisfaction in the Most Beautiful Village of Pariangan.” Journal of Tourism Studies (JKP) 4 (2): 68–79.https://doi.org/10.51977/jiip.v4i2.753
Putra Alamsyah1, Y. W. (2019). Dampak Keterlibatan Wisatawan dan Kepuasan Wisatawan terhadap Loyalitas Wisatawan: Tinjauan Literatur Putra. ATLANTIS PRESS, 124, 931.
Putra, H. A. (2021). Jurnal inovasi. Jurnal Inovasi, 5(2), 105–123.
Rahayu, S. (2022). Tourist Loyalty dalam Wisata Kreatif Agrowisata di Kota Batu. 05(September), 521–535.
Siregar, O. M. (n.d.). Faktor Peningkatan Loyalitas Wisatawan di Sumut. 1782–1790.
So, K. K. F., Yang, Y., & Li, X. (2025). Fifteen Years of Research on Customer Loyalty Formation: A Meta-Analytic Structural Equation Model. Cornell Hospitality Quarterly, 66(2), 253–272. https://doi.org/10.1177/19389655241276506
Studies, M. (2023). Enhancing Tourist Loyalty Through Destination Attributes and the Mediating Role of Tourist Satisfaction. 2462(4), 73–80. https://doi.org/10.36344/ccijemms.2023.v05i04.003
Touaiti, A., Ghardaia, U., Ghardaia, U., & Chenini, A. (2018). Kepuasan dan Destinasi Wisatawan Machine Translated by Google Citra Kepuasan dan Tujuan : Holistik Kerangka konseptual. 90639.
Zhu, N., Xu, H., Zhang, X., & Lu, Y. (2025). Research on the factors influencing tourist loyalty to outdoor music festivals: an application of stimulus-organism-response paradigm. Frontiers in Psychology, 16. https://doi.org/10.3389/fpsyg.2025.1553211
Downloads
Published
Issue
Section
Citation Check
License
Copyright (c) 2025 Putu Ananda Devi Nugraha, Andi Nur Wahyuningsih, Ni Putu Suciyawati
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who wish to publish and disseminate their papers with the Journal Of Institution And Sharia Finance shall agree to the publishing rights set by Journal Of Institution And Sharia Finance Authors understand that they shall assign publication right to as part of the process upon acceptance for publication. Authors agreed that they will transfer certain copyrights to Journal Of Institution And Sharia Finance. Consecutively, authors still retain some rights to use and share their own published articles without written permission from Journal Of Institution And Sharia Finance.
Authors granted Journal Of Institution And Sharia Finance. these following rights; (1) the right to publish and provide the manuscripts in all forms and media for the purpose of publication and dissemination, (2) the authority to enforce the rights in the manuscript, for example in the case of plagiarism or in copyright infringement.
Journal Of Institution And Sharia Finance will follow COPE’s Code of Conduct and Best Practice Guidelines for Journal Editors to protect the research results and takes allegations of any infringements, plagiarisms, ethical issues, and frauds should those issues arise. The manuscript is attributed as authors' work, and are properly identified.
