The Influence of Store Layout, Product Diversity, and Product Quality on Purchasing Decisions at Viera Souvenir Shop in Pekanbaru

Authors

  • Manisa Leila University of Riau, Indonesia
  • Endang Sutrisna University of Riau, Indonesia

DOI:

https://doi.org/10.24256/kharaj.v3i1.3700

Keywords:

Store Layout, Product Diversity, Product Quality, Purchasing Decisions

Abstract

Purchasing decisions are an important part of the product marketing concept and this is the background of this research. Store layout, product diversity and product quality are part of the factors supporting consumer purchasing decisions. This study aims to find out and analyze the influence of store layout, product diversity and product quality on purchasing decisions at Viera Souvenirs Pekanbaru. This research is a descriptive study using a quantitative approach. The analysis method used in this study is simple and multiple linear regression analysis, and by going through validity tests and reliability tests. In this study, the results obtained were that: 1) Store Layout has a positive and significant effect on Purchasing Decisions, 2) Product Diversity has a positive and significant effect on Purchasing Decisions, 3) Product Quality has a positive and significant effect on Purchasing Decisions, and 4) Store Layout, Product Diversity and Product Quality have a positive and significant effect on Purchasing Decisions at Viera Souvenirs Pekanbaru.

References

Akhiryananda, Y. (2021). Pengaruh Store Layout, Interior Display dan Promosi terhadap Keputusan Pembelian pada Kamilla Cafe Mataram. ALEXANDRIA: Journal of Economics, Business & Entrepreneurship, 2(2), 31-35.

Alma, B. (2011). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.

Arikunto, S. (2006). Prosedur Penelitian Suatu Pendekatan Praktik (Edisi Revisi VI). Jakarta: PT Raja Grafindo Persada.

Berman, B., Evans, J., & Chatterjee, P. (2018). Retail Management A Strategic Approach. UK: Pearson Education Ltd.

Dewi, L., & Sindarko, W. (2018). Pengaruh Keragaman dan Kualitas Produk terhadap Keputusan Pembelian Konsumen La Cherie. Jurnal Ilmu Manajemen Dan Akuntansi Terapan (JIMAT), 9, 61–69.

Fure, H. (2013). Lokasi, Keberagaman Produk, Harga, Dan Kualitas Pelayanan Pengaruhnya Terhadap Minat Beli Pada Pasar Tradisional Bersehati Calaca. Jurnal EMBA, 1(3), 273-283.

Knight, J. B., & Kotschevar, L. H. (2000). Quality Food Production Planning and Management. New York: Wiley.

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran Edisi 13 Jilid 1 & 2. Jakarta: Penerbit Erlangga.

Levy, M., & Weitz, B. A. (2014). Retailing Management, Ninth Edition. New York: McGraw-Hill Education.

Maharani, S. (2019). Pengaruh Kualitas Produk, Kualitas Pelayanan dan Persepsi harga Terhadap Keputusan Pembelian Pizza Hut. IQTISHAD Equity, 2(1), 10–22.

Melda, Arini, E., & Yulinda, A. T. (2020). Pengaruh Keragaman Produk, Cita Rasa Dan Citra Merek Terhadap Keputusan Pembelian. Jurnal Entrepreneur Dan Manajemen Sains (JEMS), 1(2), 143–149.

Potter, N. N., & Hotchkiss, J. H. (2012). Food Science (5th Edition). New York: Chapman and Hall.

Sari, I. M., & Rachmi, A. (2018). Pengaruh Store Layout Dan Keragaman Produk Di Swalayan Sativa Kediri. JAB Jurnal Aplikasi Bisnis, 4(1), 145–149.

Shaharudin, M. R., Mansor, S. W., & Elias, S. J. (2011). Food Quality Attributes among Malaysia’s Fast Food Customer. International Business and Management, 2(1), 198–208. https://doi.org/10.3968/j.ibm.1923842820110201.015

Sorensen, H. (2009). Inside the Mind of The Shopper: The Science of Retailing. New Jersey: Pearson Prentice Hall.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Penerbit Alfabeta.

Sugiyono. (2021). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Penerbit Alfabeta.

Sujana, A. S. (2013). Manajemen Minimarket: panduan mendirikan dan mengelola ritel modern mandiri. Jakarta: Raih Asa Sukses.

Downloads

Published

2021-06-30

How to Cite

Leila, M., & Sutrisna, E. (2021). The Influence of Store Layout, Product Diversity, and Product Quality on Purchasing Decisions at Viera Souvenir Shop in Pekanbaru. Al-Kharaj: Journal of Islamic Economic and Business, 3(1), 146–158. https://doi.org/10.24256/kharaj.v3i1.3700

Issue

Vol. 3 No. 1 (2021)

Section

Articles

Citation Check

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. In line with the license, authors are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.

Similar Articles

> >> 

You may also start an advanced similarity search for this article.