The Influence of Brand Image and Store Atmosphere on The Purchase Decision of Muslim Consumers
DOI:
https://doi.org/10.24256/kharaj.v6i4.5841Keywords:
Brand Image, Store Atmosphere, Purchase DecisionAbstract
This study analyzes the influence of brand image and store atmosphere on Muslim consumers' purchasing decisions at Toko Surya Indah, which operates in the midst of fierce competition with today's modern retail chains. In this context, understanding how these two factors can affect consumer behavior is crucial. This study uses a quantitative method with sampling conducted through random sampling, providing equal opportunities to every member of the population that has been determined through the Lemeshow formula, namely Muslim consumers of Toko Surya Indah.The results of the study show that both the brand image and the atmosphere of the store have a significant influence on the purchase decision of Muslim consumers. These influences are seen both individually and simultaneously, indicating that the two factors complement each other in influencing consumer behavior.
References
Arno, A., & Mujahidin, M. (2024). Enhancing Zakat Management: The Role of Monitoring and Evaluation in the Amil Zakat Agency. Jurnal Economia, 20(3), 397-418. doi:https://doi.org/10.21831/economia.v20i3.53521
Edufund. n.d. “Https://Edufund.Co.Id/Blog/Ritel-Adalah/.”
Euis Soliha. 2008. “Analisis Industri Ritel Di Indonesia Oleh: Euis Soliha Fakultas Ekonomi Universitas Stikubank Semarang.” Jurnal Bisnis Dan Ekonomi (JBE) 15 (2): 128–43.
Indomaret.co.id. n.d. “Https: // Indomaret.Co.Id/Home/Index/ Sejarah- Visi#:~:Text =Indomaret%20berkembang%20sangat%20pesat%20dengan,Lebih%20dari %205.000%20jenis%20produk.”
Mendur, Miranda E M, Hendra N Tawas, and Fitty Valdy Arie. 2021. “Pengaruh Persepsi Harga, Kualitas Produk Dan Atmosfer Toko Terhadap Keputusan Pembelian Pada Toko Immanuel Sonder.” Jurnal Emba 9 (3): 1079. https: //ejournal.unsrat.ac.id /index.php/ emba/article/view/35296/33013.
Overview, A Brief. 2023. “Retail Industry in Indonesia.”
Sari et al. 2022. “Pengaruh Brand Image Terhadap Keputusan Pembelian Konsumen : Studi Kasus Variabel Green Marketing Dan Brand Ambassador UMKM Ngudi Rejeki Kelorida.” Al-Kharaj : Jurnal Ekonomi , Keuangan & Bisnis Syariah 4 (2): 308–27. https://doi.org/10.47467/ alkharaj.v43i2.644.
Widayanti, Tri. 2021. “Use of Google Form in Support of Data Collection for Student Scientific Work.” Judimas 1 (1): 85. https://doi.org/10.30700/jm.v1i1.1015.
Hasbi, M., Sulaeman, K., Huda, M., & Idriz, M. (2021). The dangerous global effect of HIV&AIDS on society in the perspective of islamic thinking and medical science. Rigeo, 11(5).
Hamzah, A., & Marzuki, S. N. (2024). The Implementation of Khyar in Online purchase and in Increasing Costumers Satisfaction. LAA MAISYIR: Jurnal Ekonomi Islam, 70-91.
Mujahidin, Rahmadani, N., & Putri, Q. A. R. (2024). Analysis of the Influence of Religiosity Values In Reducing Consumptive Behavior in Indonesian Muslim Consumers. Amwaluna: Jurnal Ekonomi dan Keuangan Syariah, 8(2), 253-274.
Majid, N. H. A., Omar, A. M., & Busry, L. H., Mujahidin Reviving Waqf In Higher Education Institutions: A Comparative Review Of Selected Countries. European Proceedings of Social and Behavioural Sciences.
Ishak, I., Putri, Q. A. R., & Sarijuddin, P. (2024). Halal Product Assurance at Traditional Markets in Luwu Raya Based on Halal Supply Chain Traceability. Amwaluna: Jurnal Ekonomi dan Keuangan Syariah, 8(2), 224-240.
K, A. ., Astuti, A. R. T. ., & ., Mujahidin. (2024). The Impact of Word of Mouth and Customer Satisfaction on Purchase Decisions: The Role of Maslahah as an Intervening Variable in the Cosmetic Products Industry in Indonesia. Journal of Ecohumanism, 3(7), 1525–1540. https://doi.org/10.62754/joe.v3i7.4307
Sapsuha, M. U., Alwi, Z., Sakka, A. R., & Al-Ayyubi, M. S. (2024). Review of Gold Trading Practices on Credit (non-Cash) Based on Hadith. Al-Kharaj: Journal of Islamic Economic and Business, 6(3).
Wulandari, S., Irfan, A., Zakaria, N. B., & Mujahidin. (2024). Survey Study on Fraud Prevention Disclosure Measurement at State Islamic Universities in Indonesia. IQTISHODUNA: Jurnal Ekonomi Islam, 13(1), 327–348. https://doi.org/10.54471/iqtishoduna.v13i1.2305
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2024 Nur Mutmainnah Sudirman, Jumarni, Musrini Muis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. In line with the license, authors are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.
