Advertisement from the Minister of Heath Regarding Multimodal Analysis in COVID-19
DOI:
https://doi.org/10.24256/ideas.v10i1.2370Keywords:
Multimodal, Advertisement, Visual, Linguistic.Abstract
This study talks about how to use multimodal analysis in a covid-19 advertisement. This study is trying to figure out what the covid-19 ad looks like and how it makes you think. It also wants to look at the linguistic and visual aspects of the messages. This is how the research was done: It used a qualitative method, which meant that the data were taken from YouTube and then turned into five images. This study uses Halliday's theory to figure out how Cheong talks and uses visual elements (GSP). In the covid-19 ad, there are visible and linguistic elements that show the process of GSP. As you can see, there are five leads, one display, five primary announcements, five secondary announcements, one call and visit, and one tag for each. Material Process 11, Actors 6, Circumstances 3, Location 1, and Goals 10 are all parts of the linguistic ideation function.
Â
References
Bull, G and Michele Anstey. 2010. Envolving Pedagogies: Reading and writing in a multimodal world. Melbourne: Education Service Australia
Caffarel, Alice, J.R. Martin, Christian M.I.M Matthiessen. 2004. Language Topology: A functional perspective. Berlin : John Benjamins B.V
Halliday, M and Gunther. R. Kress. 1976. Halliday : System and function in language. Oxford: Oxford University Press
Halloran, K. 2004. Multimodal Discourse Analysis: Systemic Functional Perspectives. London: A&C Black
Kress, and van Leeuwen, T.2006. Reading Images: The Gramar of Visual Design. (2nd ed.). London: Routledge
Kotler, P and Gary Amstrong. 2006. Principles of Marketing. New Jersey: Pearson Prentice Hall
Masruddin, Masruddin. The Importance of Using Technology in English Teaching and Learning. IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature, [S.l.], v. 2, n. 2, aug. 2018. ISSN 2548-4192. Available at: <https://ejournal.iainpalopo.ac.id/index.php/ideas/article/view/36>. Date accessed: 11 may 2020. doi:https://doi.org/10.24256/ideas.v2i2.36
M, Najafian and S, Ketabel. 2011. Advertising social semiotic: A critical approach. Isfahan: International Journal of Industrial Marketing
Flergin, Anthony. 2014. Language of Persuasion: A Discourse Approach to Advertising Language. Vol. 3 (1) 62-68.
Chaer, A. (2007). Linguistic umum. Jakarta: Rineka Cipta.
Koteko, Nelya and Nerlich, Brigitte. 2018. Multimodal Discourse Analysis of Probiotic Web Advertising. Nottingham: The Journal International Language, Social and Culture.
Putranto, Kristian Dwi, Sigit Ricahyono, Rosita Ambarwati. 2008. Generic structure potential of rollingstone magazine cover February 9th, 2006 edition; critical multimodal analysis. Vol 6 (1).
Aisyah, Sarah. 2017. “A Multimodal Analysis of Cosmetic Advertisementâ€. Skripsi. Faculty of Cultural Sciense. Universitas Sumatera Utara. Medan
Suprakisno. 2015. Analis Multimodal Iklan “Indomieâ€. Jurnal Bahas Unimed. Vol26, No 1(2015) https://media.neliti.com/media/publications/78384- IDnone.pdf accessed on June 10th 2020
Juliana, J and Arafah, Sarah . The Multimodal Analysis of Advertising Tagline “Tolak Angin Sidomuncul“ Through Systemic Functional Linguistics Approach. Journal MELT (Medium for English LanguageTeaching). Vol 3, No 2 (2018) http://e-journal.potensi utama . ac . id / ojs /index .php /MELT / article / viewFile /475/ 562. accessed on June 10th 2020
Adisty, Primy Wulan. 2017. Analisis Wacana dan Edukasi: Semiotic Multimodal Kartun Indonesia “Adit Sopo Jarwo Episode Bakso Hilang†Vs Kartun Malaysia Upin-Ipin “Episode Ekosistemâ€. Yogyakarta. The 5th Flurecol Proceeding. http://lpp.uad.ac.id/wp-content/uploads/2017/05/191-Adisti1104-1117.pdf . accessed on march 9th 2021
Downloads
Additional Files
Published
Issue
Section
Citation Check
License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access)
