Body Shaming Utterances in Film Series of Mother Elephant: Theo van Leeuwen’s Multimodal Study

Authors

  • Riska Ashar Bahasa dan Sastra Indonesia, FBS Universitas Negeri Makassar, Indonesia
  • Andi Sahtiani Jahrir Bahasa dan Sastra Indonesia, FBS Universitas Negeri Makassar, Indonesia
  • Aslan Abidin Bahasa dan Sastra Inonesia, FBS Universitas Negeri Makassar, Indonesia
  • Muhammad Tahir Pascasarjana, Universitas Negeri Makassar, Indonesia

DOI:

https://doi.org/10.24256/ideas.v13i2.5608

Keywords:

Film series, multimodal, body shaming, utterances, impact.

Abstract

This research aims to describe the form of body shaming utterances and the impact of body shaming behavior in the Mother Elephant film series based on Multimodal theory. This research uses a qualitative descriptive research method. Data collection techniques in this research were carried out using listening and documentation techniques. The results of this research prove that there are forms of speech that contain the meaning of body shaming directly and indirectly which are expressed in several points which include character descriptions (frame position, facial expressions, dialogue, costumes, hair and make-up), music (soundtrack) or sound effects, scene descriptions (situation and conflict) ), representation of the meaning of analysis, the meaning of body shaming utterances, and the role of the combination of visual and verbal modes. On the other hand, it was found that the impact experienced by the victim due to body shaming behavior on him was described in several points which included character descriptions (frame position, facial expressions, dialogue, costumes, hair and make-up), music (soundtrack) or sound effects, scene descriptions, and meaning representations so that the impact of body shaming behavior which includes psychological and emotional impacts.

References

Asri, R. (2020). Reading Film as a Text: Content Analysis of the Film “Nanti Kita Cerita Tentang Hari Ini (NKCTHI).” Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 1(2), 74. https://doi.org/10.36722/jaiss.v1i2.462

Chairani, L. (2018). Body Shame and Eating Disorders: A Meta-Analysis Review. Buletin Psikologi, 26(1), 12–27. https://doi.org/10.22146/buletinpsikologi.27084

Dalimunthe, Z. S. (2020). Semiotic Analysis of Body Shaming in the Film Imperfect. Faculty of Social Sciences and Political Science, Muhammadiyah University of North Sumatra, Medan.

Hikmat, M. M. (2011). Research Methods: In the Perspective of Communication and Literary Science. Graha Ilmu.

Kress, G., & Van Leeuwen, T. (2001). Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Edward Arnold.

Kress, G., & Van Leeuwen, T. (1996). Reading Images: The Grammar of Visual Design. Routledge.

Ningrum, N. L. N., & Whidia, V. (2022). Multimodal Analysis of Body Shaming Actions Against Women in the Film Imperfect. Hikmah, 16(2), 255-278.

Nuraeni, I., Yunidar, Y., & Ulinsa, U. (2022). Cultural Diversity in the Cartoon Film “Adit & Sopo Jarwo” from a Multimodal Analysis Perspective. JENTERA: Jurnal Kajian Sastra, 11(2), 359-375.

Van Leeuwen, T. (2001). Semiotics and Iconography. In T. Van Leeuwen & J. Carrey (Eds.), Handbook of Visual Analysis (pp. 92-118). SAGE Publication.

Van Leeuwen, T. (2005). Introducing Social Semiotics. London and New York: Routledge.

Van Leeuwen, T. (2015). Multimodality. In T. Deborah, E. H. Heide, & S. Deborah (Eds.), Handbook of Discourse Analysis (2nd ed., Vol. I, pp. 447-465). West Sussex: John Wiley & Sons, Inc.

Van Leeuwen, T. (2005). Typographic Meaning. Visual Communication, 4(2), 137-147.

Widya, S. P., Syafrial, & Elmustian. (2022). Audience Response to the Serial Drama My Lecturer My Husband by Gitlicious. Jurnal Tuah Pendidikan Dan Pengajaran Bahasa, 4(2), 82–92.

Downloads

Published

2026-01-27

Citation Check