Analisis Semiotika terhadap Penggunaan Emoji dalam Media Sosial Antar Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Makassar

Abstract

The purpose of this study is to describe the meaning of emojis used in sosial media and to describe the effectiveness of using emojis on social media. The type of research used is qualitative descriptive research with a data analysis approach using Charles Sanders Pierce’s semiotic by analyzing the meaning of emoticons through sign consisting of signs, objects and interpretants. The result showed that the meaning of emojis contained in message senders on social media to express various feelings of message senders on social media such as expressing feelings of pleasure, providing support, apologizing, expressing sad feelings, giving encouragement, sad feelings, feelings of shock, congratulations. In addition, the use of emojis on social media can be conveyed effectively