Tourism MSME Perception on Lombok Island Towards Qris Use
DOI:
https://doi.org/10.24256/kharaj.v8i3.12712Keywords:
QRIS, MSMEs, tourism, perception, digital payments, Lombok IslandAbstract
Digital transformation has brought changes in the payment system and encouraged a shift from conventional cash-based transactions to digital payments. One digital payment innovation in Indonesia is the Quick Response Code Indonesian Standard (QRIS), developed by Bank Indonesia in collaboration with the Indonesian Payment Systems Association (ASPI). The implementation of QRIS is of significant relevance for tourism Micro, Small, and Medium Enterprises (MSMEs) because it provides an easy, fast, secure, and practical payment alternative for both business owners and tourists. Lombok Island, as one of the main tourism destinations in West Nusa Tenggara Province, has various economic activities involving tourism MSMEs. This study aims to descriptively analyze the perceptions of tourism MSMEs on Lombok Island regarding the use of QRIS. The study used a descriptive quantitative approach with data collection through a questionnaire using a five-level Likert scale. The study respondents were MSMEs running businesses related to tourism activities on Lombok Island. Respondents' perceptions were analyzed based on five dimensions: perceived usefulness, perceived ease of use, perceived security, perceived convenience, and perceived use of QRIS. The analysis was conducted using average values, percentages, and categories of perception levels. The research results are expected to provide an overview of the level of acceptance and utilization of QRIS by tourism MSMEs and provide input for Bank Indonesia and local governments in strengthening the digitalization of payment systems in the Lombok Island tourism ecosystem.
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