Honda PCX Motorcycle Promotion Consumer Satisfaction

Authors

  • Ismunandar Ismunandar STIE BIMA, Indonesia
  • Chevy Herli Sumerli A Universitas Pasundan, Indonesia
  • Dian Indah Sari Universitas Bina Sarana Informatika, Indonesia
  • Slamet Maryoso Universitas Bina Sarana Informatika, Indonesia
  • Muhammad Yusuf STIA Bandung, Indonesia

DOI:

https://doi.org/10.24256/kharaj.v5i2.3879

Keywords:

Promotion, Consumer Satisfaction, Honda Motorcycle

Abstract

The study aims to analyze the relationship between the promotion of the Honda PCX Motorcycle and consumer satisfaction levels. The Honda PCX Motorcycle is one of the popular models of motorcycles marketed by the Honda Motor Company. Effective promotions can affect consumer perceptions of products and help in influencing their purchasing decisions. Research results show that the promotion of the Honda PCX Motorcycle has a significant impact on consumer satisfaction. Consumers who have a high level of exposure to promotions tend to have a higher level of satisfaction with the product. Effective promotion is able to create higher awareness, build a positive image, and provide relevant information to potential consumers, which in turn increases their satisfaction. The findings have significant implications for Honda Motor Company and other motorcycle manufacturers. They can use these findings to develop more effective promotion strategies and focus on the aspects that most affect consumer satisfaction. Thus, it can be expected that the level of consumer satisfaction will increase, which will ultimately have a positive impact on sales performance and brand reputation.

References

Alma, B. (2011). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.

Alexander, D. (2014). Analisa Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia. Jurnal Manajemen Pemasaran Petra, 2(1), 1–9.

Agustina, R., Yusuf, M., Sutiyan, O. S. J., Ardianto, R., & Norvadewi, N. (2022). Employee Performance Mediated Quality Of Work Life Relationship Satisfaction On The Job And Organizational Commitment. Jurnal Darma Agung, 30(2), 589-605.

Atmaja, D. S., Zaroni, A. N., & Yusuf, M. (2023). Actualization Of Performance Management Models For The Development Of Human Resources Quality, Economic Potential, And Financial Governance Policy In Indonesia Ministry Of Education. Multicultural Education, 9(01), 1-15.

A. M. (2019). Pengaruh Promosi, Kualitas Produk Dan Kualitas Pelayanan Terhadap

Keputusan Menabung Nasabah Bank Syariah. Journal of Chemical Information and Modeling, 53(9), 1689–1699. Retrieved from file:///C:/Users/win7/Downloads/PENGARUH PROMOSI, KUALITAS PRODUK DAN KUALITAS.pdf

Baidun, A., Prananta, R., Harahap, M. A. K., & Yusuf, M. (2022). Effect Of Customer Satisfaction, Marketing Mix, And Price In Astana Anyar Market Bandung. Al-Kharaj: Journal of Islamic Economic and Business, 4(2).

Dewi, S. N. (2025). Kekuatan Preferensi Pengalaman Sebagai Solusi Peningkatan Niat Melanjutkan Pembelian Produk. Yogyakarta: Penerbit Deepublish.

Dacholfany, M. I., Khataybeh, A. M., Lewaherilla, N. C., Yusuf, M., Sihombing, H. B. M., & Chang, M. L. (2022). APPLICATION OF THE BALANCED SCORE CARD CONCEPT AS A HUMAN RESOURCE PERFORMANCE MEASUREMENT TOOL AT THE MINISTRY OF HIGHER EDUCATION IN INDONESIA. MULTICULTURAL EDUCATION, 8(04), 1-13.

Hendrawan, A., Kuswantoro, F., & Sucahyawati, H. (2019). Dimensi Kreativitas dan Pengembangan Usaha Mikro Kecil dan Menengah (UMKM). Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi), 2(1).

Ghozali, I. (2013). Aplikasi Analisis Multivariete. In Badan Penerbit Universitas Dipenegoro. Jannah,

Herawati, A. F., Yusuf, M., Cakranegara, P. A., Sampe, F., & Haryono, A. (2022). Social Media Marketing In The Promotion Of Incubator Business Programs. Jurnal Darma Agung, 30(2), 623-633.

Heryadi, D. Y., Fachrurazi, F., Nurcholifah, I., & Yusuf, M. (2023). During the Covid-19 Pandemic, Marketing Strategy Analysis for Crispy MSMEs" MA ICIH". Jurnal Publikasi Ilmu Manajemen, 2(1), 184-201.

Istikomah, I., Saputra, G. W., & Yusuf, M. (2022). Marketing Mix Strategy and Financial Capabilities in Improving Sharia Stock Investment. Journal of Applied Management and Business Administration, 1(1), 21-27.

Ismunandar, I., Andriani, N. Y., Hanis, R., Hamzah, R., & Yusuf, M. (2023). GRAND PREANGER BANDUNG EFFECTIVE MARKETING COMMUNICATION STRATEGY IN THE STAYCATION PROGRAM. Jurnal Ekonomi, 12(01), 48-53.

Kotler dan Keller. (2017). Manajemen Pemasaran, Edisi 12, Jilid 1, PT.Indeks,. Jakarta. In e – Jurnal Riset Manajemen.

Kurniadi, W., Lotte, L. N. A., Cakranegara, P. A., Sampe, F., & Yusuf, M. (2022). HANAN WEDDING PLANNER'S MARKETING COMMUNICATION STRATEGY FOR INCREASING SALES IN THE COVID-19 PANDEMIC ERA ON THE TIKTOK APP. Jurnal Ekonomi, 11(03), 1359-1364.

Kurniawan, A., Yusuf, M., Manueke, B., Norvadewi, N., & Nurriqli, A. (2022). In Tokopedia Applications, The Effect Of Electronic Word Of Mouth And Digital Payment On Buying Intention.

Kurhayadi, K., Rosadi, B., Yusuf, M., Saepudin, A., & Asmala, T. (2022). The Effect of Company Reputation and Customer Experience on Customer Loyal Behavior Citylink Indonesia. Riwayat: Educational Journal of History and Humanities, 5(2), 381-385.

Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran Jilid 1. In Jakarta.

Nurhanifah, A. (2014). Analisis Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Kepuasan Konsumen (Studi Kasus Pada PT. Maharani Tri Utama Mandiri Cabang Semarang). Fakultas Ekonomika Dan Bisnis Universitas Diponegoro Semarang, 1–76.

Pudjowati, J., Cakranegara, P. A., Pesik, I. M., Yusuf, M., & Sutaguna, I. N. T. (2021). The Influence Of Employee Competence And Leadership On The Organizational Commitment Of Perumda Pasar Juara Employees. Jurnal Darma Agung, 30(2), 606-613.

Razali, G., Nikmah, M., Sutaguna, I. N. T., Putri, P. A. N., & Yusuf, M. (2023). The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions. CEMERLANG: Jurnal Manajemen dan Ekonomi Bisnis, 3(2), 75-86.

Sangadji, E. M., & Sopiah. (2013). Perilaku Konsumen : Pendekatan Praktis Disertai Himpunan Jurnal Penelitian. Yogyakarta: Penerbit Andi.

Simamora, H. (2004). Manajemen sumber daya manusia (3rd ed.). STIE YPKN.

Swastha, B., & Handoko, T. H. (2012). Manajemen Pemasaran: Analisa Perilaku Konsumen.

Yogyakarta: BPFE UGM.

Sampe, F., Cakranegara, P. A., Yusuf, M., Rahayu, M., & Nasution, R. A. (2022). EMPLOYEE PERFORMANCE AND HUMAN RESOURCE PROTECTION. Jurnal Ekonomi, 11(03), 1045-1049.

Sampe, F., Yusuf, M., Pakiding, D. L., Haryono, A., & Sutrisno, S. (2022). Application Of Digital Marketing In Maintaining Msmes During The Covid-19 PandemiC. Jurnal Darma Agung, 30(2), 663-676.

Salim, N. A., Sutrisno, S., Maango, H., Yusuf, M., & Haryono, A. (2022). Employee Performance And The Effects Of Training And The Workplace. Jurnal Darma Agung, 30(2), 549-558.

Saepudin, A., Prihadi, M. D., Asmala, T., & Yusuf, M. (2022). WORK FROM HOME (WFH) POLICIES ARE BEING IMPLEMENTED AT THE BANDUNG CITY PUBLIC WORKS DEPARTMENT. Journal of Research and Development on Public Policy, 1(1), 42-50.

Sudirjo, F., Lotte, L. N. A., Sutaguna, I. N. T., Risdwiyanto, A., & Yusuf, M. (2023). THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE. Profit: Jurnal Manajemen, Bisnis dan Akuntansi, 2(2), 110-126.

Sutaguna, I. N. T., Sampe, F., Dima, A. F., Pakiding, D. L., & Yusuf, M. (2022). Compensation and Work Discipline's Effects on Employee Achievement at Perumda Pasar Juara. YUME: Journal of Management, 5(3), 408-428.

Tjiptono. (2007). Strategi Pemasaran, edisi kedua.

Tjiptono, F. (2014). Pemasaran Jasa - Prinsip, Penerapan, dan Penelitiab. Bandung: Penerbit Andi. Tjiptono, & Fandy. (2015). Strategi Pemasaran (Edisi 4). Yogyakarta: Penertbit Andi.

Wowling, S. A. S., Yusuf, M., Gampu, S., & Sahala, J. (2022). PRODUCT QUALITY AND PRICING INFLUENCE ON THE BRAND REPUTATION OF LOCO COFFEE FAST FOOD PRODUCTS. Jurnal Darma Agung, 30(2), 541-548.

Yusuf, M., Haryono, A., Hafid, H., Salim, N. A., & Efendi, M. (2022). Analysis Of Competence, Leadership Style, And Compensation In The Bandung City Pasar Bermartabat. Jurnal Darma Agung, 30(1), 524-2.

Yusuf, M., Fitria, H., & Mulyadi, M. (2020). The Influence of Teacher’s Supervision and Professionalism on Teacher’s Performance. Journal of Social Work and Science Education, 1(3), 234-240.

Downloads

Published

2023-06-28

How to Cite

Ismunandar, I., Sumerli A, C. H., Sari, D. I., Maryoso, S., & Yusuf, M. (2023). Honda PCX Motorcycle Promotion Consumer Satisfaction. Al-Kharaj: Journal of Islamic Economic and Business, 5(2). https://doi.org/10.24256/kharaj.v5i2.3879

Issue

Vol. 5 No. 2 (2023)

Section

Articles

Citation Check

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. In line with the license, authors are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.