The Influence of Perceived Ease of Use and Convenience on the Decision to Use QRIS among Students of the Faculty of Economics and Business, University of Mataram

Authors

  • Vrannya Swartitha Ray Universitas Mataram, Indonesia
  • Alamsyah AB Universitas Mataram, Indonesia

DOI:

https://doi.org/10.24256/kharaj.v8i1.9310

Keywords:

Convenience, Ease of Use, Students, Qris, Qris Adoption

Abstract

The development of digital payment technology in Indonesia is rapid, with QRIS transactions reaching IDR 266 trillion in 2024, but its application is still limited among students despite high awareness. This study aims to analyze the influence of perceived ease of use and convenience on the decision to use QRIS among students of the Faculty of Economics and Business, University of Mataram partially and simultaneously. The type of associative quantitative research with multiple linear regression analysis using SPSS 26. The population of 3,934 active students, a sample of 100 people was selected purposively with the Slovin formula (e = 10%) who had used QRIS. The Likert scale questionnaire instrument (36 items) was validated, analyzed using classical assumption tests (normality, multicollinearity, heteroscedasticity). The results showed that perceived ease of use (β = 0.219, t = 2.442, Sig = 0.016) and convenience (β = 0.675, t = 6.499, Sig = 0.000) had a significant effect partially; F=135.456 (Sig=0.000), explaining 73.6% of the variance (R²=0.736). In conclusion, the second factor driving QRIS implementation suggests optimizing user-friendly design for stakeholders, even though it is limited to one faculty.

References

Agus Dharmanto, & Andrian. (2022). Ease of use of mobile payment systems as perceived by consumers who are interested in purchasing. East Asian Journal of Multidisciplinary Research, 1(11), 2779–2790.https://doi.org/10.55927/eajmr.v1i11.2214

Agustian. (2021). Slovin's Formula: A panacea for sample size problems? USD E-Journal, 4(2).https://doi.org/10.24071/suksma.v4i2.6434

Berry, L.L., Seiders, K., & Grewal, D. (2002). Understanding service convenience. Journal of Marketing, 66(3), 1–17.http://www.dhruvgrewal.com/wp-content/uploads/2014/09/2002-JM-SERVICE-CONVENIENCE-MODEL.pdf

Creswell, JW, & Creswell, JD (2023). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). SAGE Publications.

Davis, FD (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.https://doi.org/10.2307/249008

Emzir. (2022). Quantitative research methodology. Reference Publisher.

Hamzah Muchtar, E., Trianto, B., Maulana, I., Alim, MN, Marasabessy, RH, Hidayat, W., Junaedi, E., & Masrizal. (2024). Indonesian Standard Quick Response Code (QRIS) Electronic payment adoption: A customer perspective. Convincing Business & Management, 11(1).https://doi.org/10.1080/23311975.2024.2316044

Iwamoto, A. (2023). The Origins of AIDA: Who Discovered and Formulated the AIDA Model? Proceedings of Current Research in Management and Business Studies.http://ojs.library.carleton.ca/index.php/pcharm/article/view/4340/3310

Jogiyanto, HM (2007). Behavioral information system. Andi.

Ministry of Education, Culture, Research, and Technology. (2025). University of Mataram Higher Education Database (PDDIKTI).https://pddikti.kemdikbud.go.id

Kotler, P., & Keller, K.L. (2016). Marketing Management (15th Edition). Pearson Education Limited.

Kou, G., & Lu, Y. (2025). FinTech: A literature review of emerging financial technologies and applications. Financial Innovation, 11(1), Article 34.https://doi.org/10.1186/s40854-024-00668-6

Lewis, E. St. Elmo. (1898). Financial advertising. The Bookkeeper.

Ramdhani, MA, Hidayah, A., Astuti, HJ, & Widhiandono, H. (2025). The influence of perceived usefulness, perceived ease of use, perceived risk, and trust on the decision to use QRIS as a digital payment. International Journal of Applied Business and Economics, 4(5), 2463–2480.https://doi.org/10.55927/ijbae.v4i5.250

Sari, RL, Habibi, AB, & Hayuningputri, EP (2022). The impact of attitude, perceived ease of use, convenience, and social benefits on intention to use mobile payments. Asia Pacific Management and Business Application, 1(02), 143–156.https://doi.org/10.21776/ub.apmba.2022.011.02.2

Schiffman, LG, & Kanuk, LL (2015). Consumer Behavior (11th ed.). Pearson Education Limited.

Strong, EK, Jr. (1925). The psychology of selling and advertising. McGraw-Hill Book Company.https://babel.hathitrust.org/cgi/pt?id=uc1.$b38792

Sudaryono. (2022). Educational research methods. Student Library.

Sugiyono. (2019). Quantitative, qualitative, and R&D research methods. Alphabet.

Sugiyono. (2021). Quantitative, qualitative, and R&D research methods (Latest Edition). Alphabet.

Wijayanto, E., Sartono, S., Listyani, TT, Fatati, M., & Windawati, A. (2025). The influence of perceived ease, usefulness, convenience, and financial literacy on interest in QRIS digital payments: A study of lecturers at Semarang State Polytechnic. Indonesian Journal of Banking and Financial Technology, 3(2), 171–182.https://doi.org/10.55927/fintech.v3i2.41

Downloads

Published

2026-01-23

How to Cite

Vrannya Swartitha Ray, & Alamsyah AB. (2026). The Influence of Perceived Ease of Use and Convenience on the Decision to Use QRIS among Students of the Faculty of Economics and Business, University of Mataram. Al-Kharaj: Journal of Islamic Economic and Business, 8(1). https://doi.org/10.24256/kharaj.v8i1.9310

Citation Check

Similar Articles

<< < 1 2 3 4 5 6 7 8 9 > >> 

You may also start an advanced similarity search for this article.