Determinants Of Customer Intention To Adopt QRIS As A Digital Payment Method: The Role Of Perceived Usefulness And Perceived Ease Of Use At Cafe Nonanai Ajamu, Labuhanbatu.

Abstract

This study aims to analyze the influence of perceived
usefulness and perceived ease of use on customers' intention to
adopt QRIS at Cafe Nonanai Ajamu, Labuhanbatu. Employing a
quantitative approach with 106 respondents, the data were
analyzed using SPSS. The results indicate that perceived
usefulness has a positive and significant effect, while perceived
ease of use has a positive but statistically insignificant effect when
analyzed individually. However, both variables, when
considered simultaneously, have a significant effect on the
intention to adopt QRIS. These findings confirm that perceived
benefits are a crucial factor in encouraging the use of QRIS as a
digital payment method.

Keywords: Perceived Usefulness, Perceived Ease of Use, QRIS
Adoption.