English Shaming on TikTok: A Window into English Language Ideologies in Indonesia

Authors

  • Nakita Febiola Vesya Department of Linguistics, Faculty of Humanities, University of Indonesia, Indonesia
  • Mohammad Umar Muslim Department of Linguistics, Faculty of Humanities, University of Indonesia, Indonesia

DOI:

https://doi.org/10.24256/ideas.v13i2.5010

Keywords:

English language ideologies, language shaming, tiktok

Abstract

In Indonesia, positive opinions of English are frequently linked with instances of mockery aimed at those thought to have poor English skill. This practice is known as English shaming and has gained importance in the modern era of social media. This study aims to identify English language ideologies in Indonesia through the lens of online English shaming. Using a qualitative research approach based on virtual ethnography, this study draws on the theoretical frameworks of language ideology. Analysis of 621 comments on TikTok is carried out using a three-stage inductive coding process drawn from the Constructivist Grounded Theory methodology. The findings suggest that there are four key English language ideologies in Indonesia: 1) non-standard English is unacceptable; 2) English is an index of educational level; 3) non-standard English is acceptable, and 4) non-standard use of English in international forum is national disgrace. These findings highlight the dominant role of "Standard English" as a social marker in Indonesia, the harmful effects of online English shaming on individuals and national identity, and the need for embracing linguistic diversity. The study also demonstrates the potential for resistance against dominant ideologies and the importance of fostering inclusive language policies, as well as respectful online discourse

Author Biographies

Nakita Febiola Vesya, Department of Linguistics, Faculty of Humanities, University of Indonesia

Fakultas Ilmu Pengetahuan Budaya

Mohammad Umar Muslim, Department of Linguistics, Faculty of Humanities, University of Indonesia

Fakultas Ilmu Pengetahuan Budaya

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Published

2025-10-31

Issue

Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature

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