Translation Shifts Found in Public Signs at Airport

Inna Nurin Annisa; I Komang Sulatra

doi:10.24256/ideas.v12i2.5834

Authors

Inna Nurin Annisa Faculty of Foreign Languages, University of Mahasaraswati University Denpasar, Bali, Indonesia
I Komang Sulatra Faculty of Foreign Languages, University of Mahasaraswati University Denpasar, Bali, Indonesia

DOI:

https://doi.org/10.24256/ideas.v12i2.5834

Abstract

This study examines translation shifts in public signs at I Gusti Ngurah Rai International Airport, applying Catford's category shifts (1965). It emphasizes the importance of maintaining both semantic meaning and stylistic elements during the translation process between the source language (SL) and the target language (TL). The research identifies four distinct types of category shifts: structure, unit, class, and intra-system. Data were gathered through observations of 52 public signs. The findings reveal that structure shifts are the most prevalent, accounting for 52% of the identified shifts, followed by unit shifts at 28%, class shifts at 16%, and intra-system shifts at 4%. These results highlight the necessity for structural adaptations to ensure effective translation in public signage. Additionally, the study underscores the importance of employing diverse translation techniques to facilitate clear communication in an international airport environment.

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