Analysis of Intrapersonal Communication Among Gen Z Employees at MIXUE in Semarang
Analisis Komunikasi Intrapersonal Antar Karyawan Gen Z MIXUE di Kota Semarang
DOI:
https://doi.org/10.24256/jcm.v5i1.11486Abstract
Intrapersonal communication is the way each individual communicates with themselves, involving self-understanding and self-dialogue about existing situations. In the world of work, intrapersonal communication plays a very important role in productivity. Gen Z is a generation that is currently entering their productive age and exhibits unique characteristics in communication and work, such as flexibility, adaptability, freedom to innovate, and a focus on work-life balance. These characteristics set Gen Z apart from previous generations and give rise to different perceptions of work culture. Differences in perception and stereotypes about Gen Z employees affect their efforts to optimize work productivity. MIXUE was chosen as the focus of this study based on the characteristics of its workforce, which is dominated by young people, especially Gen Z. This study aims to analyze the intrapersonal communication of Gen Z employees at MIXUE in relation to work productivity, as well as their responses to these stereotypes and stigmas. Data collection was conducted through observation, interviews, and document studies of several MIXUE employees in Semarang. Furthermore, data validity was tested using source and technique triangulation. The results of this study indicate that the intrapersonal communication of Gen Z employees at MIXUE is in line with cause-and-effect relationships and influences the way employees perform their work. Work-life balance plays an important role in shaping the productivity levels of Gen Z employees.
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