Word Formation and Meanings  of English Makeup Terms  in Indonesian Local Makeup Brands

Chadijah Al Qubro; Andang Saehu; Erlan Aditya Ardiansyah

doi:10.24256/ideas.v12i2.5880

Authors

Chadijah Al Qubro English Literature, Sunan Gunung Djati State Islamic University Bandung, Indonesia
Andang Saehu English Literature, Sunan Gunung Djati State Islamic University Bandung, Indonesia
Erlan Aditya Ardiansyah English Literature, Sunan Gunung Djati State Islamic University Bandung, Indonesia

DOI:

https://doi.org/10.24256/ideas.v12i2.5880

Keywords:

word formation, meanings, Indonesian local makeup

Abstract

This research was aimed at analyzing the various word formations, their processes, and the meanings associated with English makeup terms in local Indonesian makeup brands. This research used a descriptive qualitative approach. The researcher collected the data by selecting items from The Female Daily Award 2024 official website. The researcher employed Yule's (2020) theory for both morphology and semantics in this study. The data that contained word formation were collected and then analyzed based on the processes of how the words are formed and analyzed the meaning using all the data. The research findings indicate that Indonesian local makeup brands employ five distinct forms of word formation in their English makeup terminology. The research identified five types of word formation, which included compound, clipping, coinage, derivation, and multiple processes. Among those types, compound emerged as the most prevalent word formation.

References

Baker, A. E., & Hengeveld, K. (2012). Linguistics (First). Chichester: Blackwell Publishing.

Barlian, E. (2016). Metodelogi Penelitian Kualitatif & Kuantitatif (kesatu). Padang: Penerbit Sukabinar Press.

Ekasiwi, A. N., & Bram, B. (2022). Exploring euphemisms in Bridgerton: Diamond of the first water. IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature, 10(1), 240-248.

Fromkin, V., Rodman, R., & Hyams, N. (2014). An lntroduction to Language (ninth; J. M. Flaherty, Ed.). Canada: Cengage Learning.

Izzeti, A. N. (2019). Word Formation Process in Sophie Paris Cosmetic Product. Diponegoro University.

Juwinda, J., & Asrini, H. W. POLA PENULISAN NAMA BRAND KOSMETIK. Basastra: Jurnal Bahasa, Sastra, dan Pengajarannya, 10(2), 471-486.

Kellie, D. J., Blake, K. R., & Brooks, R. C. (2021). Behind the makeup: The effects of cosmetics on women's self‐objectification, and their objectification by others. European Journal of Social Psychology, 51(4-5), 703-721.

Khoirunnisaa, S., & Septiana Harti, L. M. (2023). A Multimodal Discourse Analysis of Indonesian Beauty Product Advertisement Featuring Korean Celebrity on Instagram Post. Language Horizon: Journal of Language Studies, 11(1), 14–23. https://doi.org/10.26740/lh.v11n1.p14-23

Krippendorff, K. (2019). Content Analysis An Introduction to Its Methodology Fourth Edition Content Analysis. In Sage Publication, Inc.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: a methods sourcebook (Third). Arizona: SAGE Publications.

Masruddin, Hartina, S., Arifin, M. A., & Langaji, A. (2024). Flipped learning: facilitating student engagement through repeated instruction and direct feedback. Cogent Education, 11(1), 2412500.

Masruddin, M., & Nasriandi, N. (2022). Lexical and Syntactical Errors Performed by Junior High School Student in Writing Descriptive Text. IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature, 10(1), 1094-1100. doi:https://doi.org/10.24256/ideas.v10i1.3024

Pahlevi, R. (2022). Survei: 54% Konsumen Kosmetik Lebih Pilih Brand Lokal.

Saeed, J. I. (2009). Semantics (Third). Chichester: Blackwell Publishers.

Safira, R. N. (2022). An Analysis of Word Formation in Local and International Cosmetic Brands. Bina Darma University.

Setiawan, E. I., Masruddin, M., & Zainuddin, Z. (2023). Semiotic Analysis and Ethnography Study on the Implementation of Local Wisdom in Economic Field at Luwu Society. IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature, 11(2), 1912-1925.

Taqiyyudin, M. A., & Moehkardi, R. R. D. (2023). Word-Formations and Semantic Relations of Compound Words Found in National Geographic Magazines. Lexicon, 10(2), 95–107. https://doi.org/10.22146/lexicon.v10i2.81516

Tristiana, A., Ervina, I., & Kursistin Handayani, P. (2024). Gambaran Self confidence pada Mahasiswi di Jember yang Menggunakan Natural Makeup. Jurnal Psikologi, 1(2), 2.

Yule, G. (2020). The Study of Language (Seventh). Cambridge: Cambridge University Press.