AI and Language: A Critical Discourse Analysis of Anima Anandkumar's AI TED Talk
DOI:
https://doi.org/10.24256/ideas.v12i2.6280Keywords:
Artificial Intelligence, Critical Discourse Analysis, TED TalkAbstract
This study thoroughly investigates Anima Anandkumar's TED Talk, "AI that Connects the Digital and Physical World," to explore how the narrative of AI is built in the talk. This study employs Van Dijk's socio-cognitive method. The examination focuses on the analysis of discourse of the integration of AI into physical sciences. The study uses qualitative methods in gathering data based on Van Dijk’s three levels of framework, it includes; macrostructure, superstructure, and microstructure, it reveals how the idea exploration and linguistic features implemented by the speaker is carefully woven to emphasize the great implications of the speaker’s invention that serve as a bridge between AI and physical worlds. The results show how effective language is in spreading information about new developments in technology and the possible effects of artificial intelligence (AI) on different scientific domains. They also highlight the speaker's attempts to build trust and foster cooperation in the face of global issues. communities. This study contributes to the understanding of technological discourse and its influence on public and scientific communities for the general public.
References
Authority Hacker. (2023, July 7). 70+ AI statistics you must know in 2023. Authority Hacker. Retrieved August 26, 2024, from https://www.authorityhacker.com/ai-statistics/
Bearman, M., Juliana, R, & Ajjawi, R. 2023. Discourse of Artificial intelligence in higher education: a critical literature review. The International Journal of higher education research. 86. 369-385.
Crible, L., & Pascual, E. (2020). Combinations of discourse markers with repairs and repetitions in English, French, and Spanish. Journal of Pragmatics 156, 54–67. Retrieved from https://doi.org/10.1016/j.pragma.2019.05.002
Cumming, S., & Ono, T. (2018). Inclusive and exclusive pronouns. In S. Brown & A. Marín (Eds.), The Oxford handbook of linguistic fieldwork (pp. 242-258). Oxford University Press.
Darmawan, A. A. D. (2020). A study of students’ errors in using written passive sentence. Jurnal Edukasi Kajian Ilmu Pendidikan, 4(2), 1–9. Retrieved from https://doi.org/10.51836/je.v4i2.88
Fairclough, N. (2003). Analyzing discourse: Textual analysis for social research. Routledge.
Ferreira, F. (2020). In defense of the passive voice. The American Psychologist. Retrieved from https://doi.org/10.1037/amp0000620
Grand View Research. (2023). Artificial intelligence in healthcare market size, share & trends analysis report by component, by application, by region, and segment forecasts, 2024–2030. Grand View Research. Retrieved August 26, 2024, from https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-ai-healthcare-market
Heba, H. (2020). Language and context: The importance of their interconnection in the communication process. Proceedings of The 3rd International Conference on Social Science, Humanities, and Education. Retrieved from https://doi.org/10.33422/3RD.ICSHE.2020.03.05
Huddleston, R., & Pullum, G. K. (2002). The Cambridge grammar of the English language. Cambridge University Press.
Ivana, P. S. I., & Suprayogi, S. (2020). The representation of Iran and the United States in Donald Trump’s speech: A critical discourse analysis. Linguistics and Literature Journal, 1(2), 40-45.
Ismail, I., & Masruddin, M. (2023). Implementation of Smart Pop Up Book Media to Improve Read-Write Literacy in Children. IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature, 11(1), 864-869.
Karimovna, A. (2021). The role of rhetorical devices in persuasive discourse. International Journal of Linguistics and Literature Studies, 3(1), 1-10
Moaddab, P. (2014). Why and when passive voice? Journal of Novel Applied Sciences, 1413–1418.
Masruddin, Hartina, S., Arifin, M. A., & Langaji, A. (2024). Flipped learning: facilitating student engagement through repeated instruction and direct feedback. Cogent Education, 11(1), 2412500.
Nasution, F., & Tambunan, E. (2022). Language and communication. International Journal of Community Service (IJCS), 1(1). Retrieved from https://doi.org/10.55299/ijcs.v1i1.86
National University. (2023, April 18). AI statistics and trends for 2023. National University. Retrieved August 26, 2024, from https://www.nu.edu/blog/ai-statistics-trends/
Ramesh, D. (2023). The impact of artificial intelligence in the present world. Journal of Artificial Intelligence & Machine Learning, 35(9), 13–21. Retrieved from https://doi.org/10.55529/jaimlnn.35.9.13
Sugimoto, C. R., Thelwall, M., Larivière, V., Tsou, A., Mongeon, P., & Macaluso, B. (2013). Scientists popularizing science: Characteristics and impact of TED Talk presenters. PLoS ONE, 8(4), e62403.
Van Dijk, T. A. (2008). Discourse and context: A sociocognitive approach. Cambridge University Press.
Van Dijk, T. A. (1997). Discourse as structure and process: A multidisciplinary introduction (Vol. 1). Sage Publications.
Van Dijk, T. A. (1980). Macrostructures: An interdisciplinary study of global structures in discourse, interaction, and cognition. Hillsdale, NJ: Lawrence Erlbaum Associates.
Yahya, A., Husnaini, H., & Putri, N. I. W. (2024). Developing Common Expressions Book in Indonesian Traditional Market in Three Languages (English-Indonesian-Mandarin). Language Circle: Journal of Language and Literature, 18(2), 288-295.
Zeng, J., Chan, C. hong, & Schäfer, M. S. (2020). Contested Chinese Dreams of AI? Public discourse about Artificial intelligence on WeChat and People’s Daily Online. Information, Communication & Society, 25(3), 319–340. https://doi.org/10.1080/1369118X.2020.1776372
Zhai, Y., Yan, J., Zhang, H., & Lu, W. (2020). Tracing the evolution of AI: conceptualization of artificial intelligence in mass media discourse. Computer Science, Sociology
Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. PublicAffairs.
Downloads
Published
Issue
Section
Citation Check
License
Copyright (c) 2025 Ahmad Vahry Lilam Putra, Hanny Wulandari Fernanto, Nabila Yanwarita, Suprayogi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access)
