The Effect of Entrepreneurial Motivation, Risk-Taking Propensity, and Creativity on MSME Sustainability with Business Innovation as an Intervening Variable and Family Support as a Moderating Variable

Authors

  • Wanda Desta Arlina Universitas Hamzanwadi
  • Pahrudin Universitas Hamzanwadi
  • Muh. Fahrurrozi Universitas Hamzanwadi

DOI:

https://doi.org/10.24256/kharaj.v8i2.10427

Keywords:

entrepreneurial motivation, business innovation, MSME sustainability

Abstract

This study aims to analyze the influence of entrepreneurial motivation, risk-taking, and creativity on the sustainability of MSMEs, with business innovation as an intervening variable and family support as a moderating variable. The method used was a quantitative approach with an explanatory research design. Data were collected through questionnaires from MSMEs in West Nusa Tenggara (NTB) using purposive sampling and analyzed using SEM-PLS.

The results show that entrepreneurial motivation, risk-taking, and creativity significantly influence business innovation. Business innovation significantly influences MSME sustainability and mediates this relationship. Family support has a direct effect on MSME sustainability but does not act as a moderating variable.The implications of this study emphasize the importance of business innovation as a key to improving MSME sustainability.

 

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Published

2026-06-14

How to Cite

Wanda Desta Arlina, Pahrudin, & Muh. Fahrurrozi. (2026). The Effect of Entrepreneurial Motivation, Risk-Taking Propensity, and Creativity on MSME Sustainability with Business Innovation as an Intervening Variable and Family Support as a Moderating Variable. Al-Kharaj: Journal of Islamic Economic and Business, 8(2). https://doi.org/10.24256/kharaj.v8i2.10427

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