Social Media Application For Coffee Shop Development In Bandung City
DOI:
https://doi.org/10.24256/kharaj.v5i2.3874Keywords:
Social Media, Business Development and TrainingAbstract
MSMEs are self-sustaining, productive economic operations carried out by people or company organizations that are not subsidiaries in order to reap profits. MSMEs Coffee Shops in Bandung had to fight to innovate items in order to survive the pandemic. The purpose of this research is to investigate the impact of social media, innovation, and training on the development of coffee shop micro, small, and medium enterprises in Bandung. The research question is: Is there any influence of social media, innovation, and training variables on business development, both partially and simultaneously. The goal and benefits of this are to understand the partial and simultaneous impacts of the independent factors on the independent variables. The sample size for this study was 96 people.
References
Agustina, T. S. (2015). Kewirausahaan teori dan penerapan pada Wirausaha dan UKM di Indonesia. Mitra Wacana Media.
Agustina, R., Yusuf, M., Sutiyan, O. S. J., Ardianto, R., & Norvadewi, N. (2022). Employee Performance Mediated Quality Of Work Life Relationship Satisfaction On The Job And Organizational Commitment. Jurnal Darma Agung, 30(2), 589-605.
Arini T. Soemohadiwidjojo. (2018). SOP dan KPI untuk UMKM & STARTUP. Raih Asa Sukses.
Arniti, N. K. (2019). Pengaruh Kompetensi Wirausaha, Kreativitas dan Penggunaan Media Sosial Terhadap Perkembangan Usaha Kerajinan Batu Pada Banjar Silakarang Gianyar. Media Bina Ilmiah, 13 (11)
Atmaja, D. S., Zaroni, A. N., & Yusuf, M. (2023). Actualization Of Performance Management Models For The Development Of Human Resources Quality, Economic Potential, And Financial Governance Policy In Indonesia Ministry Of Education. Multicultural Education, 9(01), 1-15.
Budiarto, R. (2019). Pengembangan UMKM Antara Konseptual dan Pengalaman Praktis. Gadjah Mada University Press.
Baidun, A., Prananta, R., Harahap, M. A. K., & Yusuf, M. (2022). Effect Of Customer Satisfaction, Marketing Mix, And Price In Astana Anyar Market Bandung. Al-Kharaj: Journal of Islamic Economic and Business, 4(2).
Cahyanti, M. M., & Anjaningrum, W. D. (2017). Faktor-Faktor Yang Mempengaruhi Perkembangan Usaha Kecil Sektor Industri Pengolahan Di Kota Malang. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2).
Data Penjualan Cofee.2020. https://databoks.katadata.co.id/, diakses tanggal 18 Agustus 2021
Data UMKM Yang Terdampak Covid-19. 2021. https://www.bps.go.id/,(2021). diakses tanggal 20 Juli 2021
David Wijaya. (2018). Akuntansi UMKM. Gava Media.
Dharmawati, M. (2019). Kewirausahaan. Fajar Interpratama Mandiri.EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 146–153.
Dacholfany, M. I., Khataybeh, A. M., Lewaherilla, N. C., Yusuf, M., Sihombing, H. B. M., & Chang, M. L. (2022). APPLICATION OF THE BALANCED SCORE CARD CONCEPT AS A HUMAN RESOURCE PERFORMANCE MEASUREMENT TOOL AT THE MINISTRY OF HIGHER EDUCATION IN INDONESIA. MULTICULTURAL EDUCATION, 8(04), 1-13.
ES, D. P., Juhaeriah, S., & Sudiarditha, I. K. R. (2017). Pengaruh Pelatih dan Kreativitas terhadap Pengembangan Usaha pada Usaha Kecil dan Menengah di Perkampungan Industri Kecil Pulogadung Jakarta Timur. Jurnal Ilmiah Econosains, 15(1), 76–90.
Hanoatubun, S. (2020). Dampak Covid–19 terhadap Prekonomian Indonesia.
Hendrawan, A., Kuswantoro, F., & Sucahyawati, H. (2019). Dimensi Kreativitas dan Pengembangan Usaha Mikro Kecil dan Menengah (UMKM). Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi), 2(1).
Herawati, A. F., Yusuf, M., Cakranegara, P. A., Sampe, F., & Haryono, A. (2022). Social Media Marketing In The Promotion Of Incubator Business Programs. Jurnal Darma Agung, 30(2), 623-633.
Heryadi, D. Y., Fachrurazi, F., Nurcholifah, I., & Yusuf, M. (2023). During the Covid-19 Pandemic, Marketing Strategy Analysis for Crispy MSMEs" MA ICIH". Jurnal Publikasi Ilmu Manajemen, 2(1), 184-201.
Istikomah, I., Saputra, G. W., & Yusuf, M. (2022). Marketing Mix Strategy and Financial Capabilities in Improving Sharia Stock Investment. Journal of Applied Management and Business Administration, 1(1), 21-27.
Ismunandar, I., Andriani, N. Y., Hanis, R., Hamzah, R., & Yusuf, M. (2023). GRAND PREANGER BANDUNG EFFECTIVE MARKETING COMMUNICATION STRATEGY IN THE STAYCATION PROGRAM. Jurnal Ekonomi, 12(01), 48-53.
Imam Ghozali. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21.
Jaya, I. M. L. M. (2020). Metode Penelitian Kuantitatif dan Kualitatif. Quadrant
Joko Rizkie Widokarti dan Donni Juni Prinsa. (2019). Konsumen, Pemasaran, Komunikasi Kontemporer. Pustaka Setia.
Kurniadi, W., Lotte, L. N. A., Cakranegara, P. A., Sampe, F., & Yusuf, M. (2022). HANAN WEDDING PLANNER'S MARKETING COMMUNICATION STRATEGY FOR INCREASING SALES IN THE COVID-19 PANDEMIC ERA ON THE TIKTOK APP. Jurnal Ekonomi, 11(03), 1359-1364.
Kurniawan, A., Yusuf, M., Manueke, B., Norvadewi, N., & Nurriqli, A. (2022). In Tokopedia Applications, The Effect Of Electronic Word Of Mouth And Digital Payment On Buying Intention.
Kurhayadi, K., Rosadi, B., Yusuf, M., Saepudin, A., & Asmala, T. (2022). The Effect of Company Reputation and Customer Experience on Customer Loyal Behavior Citylink Indonesia. Riwayat: Educational Journal of History and Humanities, 5(2), 381-385.
Manap, A. (2018). Manajemen Kewirausahaan. Mitra Wacana Media.
Nasrullah, R. (2017). Media Sosial. Simbiosa Rekatama Media.
Nugroho, A. P., Norvadewi, N., Wulansari, M., Akbarina, F., & Yusuf, M. (2023). DIGITAL ENTREPRENEURSHIP STRATEGY IN ONLINE BUSINESS COMPANIES IN WEST JAVA. Transformasi: Journal of Economics and Business Management, 2(2), 01-12.
Pradhana, I. P. D., & Yella, M. D. M. (2019). Pengaruh Karakteristik Kewirausahaan, Kreativitas dan Inovasi terhadap Perkembangan Usaha Pedagang di Pasar Seni Guwang Sukawati. Media Bina Ilmiah, 14(1).
Priansa, D. J. (2017). Komunitas Pemasaran Terpadu. Pustaka Setia.
Purwidiantoro, M. H., SW, D. F. K., & Hadi, W. (2016). Pengaruh penggunaan media sosial terhadap pengembangan usaha kecil menengah (UKM). Eka Cida, 1(1).
Pudjowati, J., Cakranegara, P. A., Pesik, I. M., Yusuf, M., & Sutaguna, I. N. T. (2021). The Influence Of Employee Competence And Leadership On The Organizational Commitment Of Perumda Pasar Juara Employees. Jurnal Darma Agung, 30(2), 606-613.
Razali, G., Nikmah, M., Sutaguna, I. N. T., Putri, P. A. N., & Yusuf, M. (2023). The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions. CEMERLANG: Jurnal Manajemen dan Ekonomi Bisnis, 3(2), 75-86.
Satriyo, Eddy. 2020. Dampak Covid-19. http://www.depkop.go.id/. diakses tanggal 12 Agustus 2021
Sampe, F., Cakranegara, P. A., Yusuf, M., Rahayu, M., & Nasution, R. A. (2022). EMPLOYEE PERFORMANCE AND HUMAN RESOURCE PROTECTION. Jurnal Ekonomi, 11(03), 1045-1049.
Sampe, F., Yusuf, M., Pakiding, D. L., Haryono, A., & Sutrisno, S. (2022). Application Of Digital Marketing In Maintaining Msmes During The Covid-19 PandemiC. Jurnal Darma Agung, 30(2), 663-676.
Salim, N. A., Sutrisno, S., Maango, H., Yusuf, M., & Haryono, A. (2022). Employee Performance And The Effects Of Training And The Workplace. Jurnal Darma Agung, 30(2), 549-558.
Saepudin, A., Prihadi, M. D., Asmala, T., & Yusuf, M. (2022). WORK FROM HOME (WFH) POLICIES ARE BEING IMPLEMENTED AT THE BANDUNG CITY PUBLIC WORKS DEPARTMENT. Journal of Research and Development on Public Policy, 1(1), 42-50.
Soleha, S., Pranoto, Y. S., & Evahelda, E. (n.d.). Valuasi Ekonomi Objek Wisata Hutan Mangrove Munjang di Desa Kurau Barat Kabupaten Bangka Tengah. SOCA: Jurnal Sosial Ekonomi Pertanian, 14(1).
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV alfabeta.
Sujarweni, V. W. (2018). Metodologi Penelitian. Pustaka Baru Press.
Syofian Siregar. (2017). Metode Penelitian Kuantitatif dilengkapi dengan perbandingan perhitungan manual & SPSS. Kencana.
Sudirjo, F., Lotte, L. N. A., Sutaguna, I. N. T., Risdwiyanto, A., & Yusuf, M. (2023). THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE. Profit: Jurnal Manajemen, Bisnis dan Akuntansi, 2(2), 110-126.
Sutaguna, I. N. T., Sampe, F., Dima, A. F., Pakiding, D. L., & Yusuf, M. (2022). Compensation and Work Discipline's Effects on Employee Achievement at Perumda Pasar Juara. YUME: Journal of Management, 5(3), 408-428.
Tambunan, T. T. H. (2017). Usaha Mikro Kecil dan Menengah. Ghalia Indonesia.
Trade Statistik. 2020. ttps://brewfest.com. diakses tanggal 17 Agustus 2021
Tri Siwi Agustina. (2015). Kewirausahaan Teori dan Penerapan pada Wirausaha dan UKM di Indonesia. Mitra Wacana Media.
Universitas Diponegoro.
Weinberger, E., Wach, D., Stephan, U., & Wegge, J. (2018). Having a creative day: Understanding entrepreneurs’ daily idea generation through a recovery lens. Journal of Business Venturing, 33(1), 1–19.
Widodo. (2019). Metodologi Penelitian Populer & Praktis. Kharisma Putra Utama Offset.
Wowling, S. A. S., Yusuf, M., Gampu, S., & Sahala, J. (2022). PRODUCT QUALITY AND PRICING INFLUENCE ON THE BRAND REPUTATION OF LOCO COFFEE FAST FOOD PRODUCTS. Jurnal Darma Agung, 30(2), 541-548.
Yusuf, M., Haryono, A., Hafid, H., Salim, N. A., & Efendi, M. (2022). Analysis Of Competence, Leadership Style, And Compensation In The Bandung City Pasar Bermartabat. Jurnal Darma Agung, 30(1), 524-2.
Yusuf, M., Fitria, H., & Mulyadi, M. (2020). The Influence of Teacher’s Supervision and Professionalism on Teacher’s Performance. Journal of Social Work and Science Education, 1(3), 234-240.
Yusuf, M., & Matiin, N. (2022). ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS. International Journal of Economics and Management Research, 1(3), 177-182.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. In line with the license, authors are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.
