Social Media Application For Coffee Shop Development In Bandung City

Authors

  • M Rafid IAI Al -Amanah Jeneponto, Indonesia
  • I Nyoman Tri Sutaguna Universitas Udayana, Indonesia
  • Arief Yanto Rukmana Sekolah Tinggi Ilmu Ekonomi STAN IM, Indonesia
  • Rusydi Fauzan UIN Sjech M. Djamil Djambek Bukittinggi, Indonesia
  • Muhammad Yusuf STIA Bandung, Indonesia

DOI:

https://doi.org/10.24256/kharaj.v5i2.3874

Keywords:

Social Media, Business Development and Training

Abstract

MSMEs are self-sustaining, productive economic operations carried out by people or company organizations that are not subsidiaries in order to reap profits. MSMEs Coffee Shops in Bandung had to fight to innovate items in order to survive the pandemic. The purpose of this research is to investigate the impact of social media, innovation, and training on the development of coffee shop micro, small, and medium enterprises in Bandung. The research question is: Is there any influence of social media, innovation, and training variables on business development, both partially and simultaneously. The goal and benefits of this are to understand the partial and simultaneous impacts of the independent factors on the independent variables. The sample size for this study was 96 people.

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Published

2023-06-24

How to Cite

Rafid, M., Sutaguna, I. N. T., Rukmana, A. Y., Fauzan, R., & Yusuf, M. (2023). Social Media Application For Coffee Shop Development In Bandung City. Al-Kharaj: Journal of Islamic Economic and Business, 5(2). https://doi.org/10.24256/kharaj.v5i2.3874

Issue

Vol. 5 No. 2 (2023)

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