Selling Behaviour in Installments from a Socio-Cultural and Islamic Perspective: A Case Study of the People of Bone-Bone Sub-district, South Sulawesi, Indonesia

Erma Rosdiana; Munsi Lampe; Icha Musywirah Hamka; Aminata Sukriya

doi:10.24256/alw.v9i1.4696

Authors

Erma Rosdiana Universitas Hasanuddin, Indonesia
Munsi Lampe Universitas Hasanuddin, Indonesia
Icha Musywirah Hamka Universitas Hasanuddin, Indonesia
Aminata Sukriya Politeknik Pertanian Negeri Pangkajene Kepulauan, Indonesia

DOI:

https://doi.org/10.24256/alw.v9i1.4696

Keywords:

Promotion, merchants, housewives, buying and selling behavior

Abstract

Purpose â€“ This study aims to explain the installment sales behaviour of sellers in the Bone-bone community. Goods sold include clothing, kitchen utensils, motorbikes, and tupperware. Method â€“ By using qualitative research methods with descriptive type of descriptive research, the researcher conducted an indept interview to obtain a comprehensive a comprehensive picture of installment activities. Data analysis was conducted whilst in the field and after the field. The data analysis technique used is qualitative analysis technique. Result â€“ The findings of this study indicate that the promotion carried out by traders of two kinds, promotion in stores and traveling promotions. Implication â€“ The implication of this research is to provide socialization education as a reference for community life transactions in accordance with Islamic law, then provide knowledge regarding the concept of transaction agreements in society.

Author Biography

Erma Rosdiana, Universitas Hasanuddin

Departement Antropologi

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